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television
"Television has
allowed us to create a common
culture, and without it we would not have been able to accomplish our
goal." - Morris Janowitz* psychologist,
Chicago University,
December 1, 1984
"One function
television news performs very well
is when there is no news we give it to you with the same emphasis as if it
were." - David Brinkley
"While theoretically and technically television
may be feasible, commercially and financially,
I consider it an
impossibility, a development of which we need waste little time
dreaming."
Lee DeForest, 1926, radio pioneer and inventor of the vacuum
tube
"Television won't be able to hold on to any
market it captures after the first six months.
People will soon get tired
of staring at a plywood box every night."
Darryl F. Zanuck*, head of 20th
Century-Fox, 1946
Image creation technologies transform our way of
thinking.
Once television was in the home it became the
primary source of
social culture modeling.
The television forged an
epistemology in which
all information had
to become entertainment to attract attention.
Television allows an
endless source of raw material to be processed into entertainment.
Entertainment removed from reality by
the naturally occurring
bias' of all those responsible for the presentation.
The hunger for entertainment allows for
monumental fiction.
Television provides a common window on public
reality, the window through we are conditioned to
apperceive those parts of
life with which we do not have direct contact, entertainment had stealthily
become the standard of value for reality itself.
"This may be 2007,
but when we consider the power
of mythology the psychology of the average man hasn't changed in 4000
years.
And when everyone in the political community believes the
same myth, it becomes a parallel reality.
With TV
reinforcing the 911 myth every single day, it has become stronger than any
belief system that I can remember." - Jeff Rense
"Advertising gained
considerable momentum after World War II, especially
with the advent of television.
The average American adult sees about
21,000 commercial messages a year; the largest 100 corporations in America pay
for about 75% of commercial television time and about half the public
television time.
With advertising for a 30 second segment in prime time
costing over $200,000 on network television, only the largest corporations
can afford it.
Advertisers cultivate
desire by hitching their wares to
the infinite yearnings
of the Eternal Soul." -
Donald O. Mayer
control through
television
The main thrust of
television is to create
dissociation from
reality, to convert a mental image into
a symbol.
The audience
reacts
rather than thinks
-intertenere rather than ekstasis.
1969
A series of experiments Herbert
E. Krugman regarding the effect of television on human brainwaves revealed
startling results.
In less than one minute of television viewing human
brainwaves switch from beta
waves associated with linear logical
thought - to alpha waves.
When the subjects stopped watching television and began reading a
magazine, the brainwaves reverted to
beta waves.
A 'beta'
state is considered a normal,
awake state, while 'alpha' states are experienced in
a deep relaxation or
'daydreaming' state.
In the
alpha state, a person is subjected to a passive learning experience with visual
information being directly downloaded into the subconscious without any
conscious
thought.
Television effectively
numbs the left brain while engaging the right brain disallowing
proper decoding and critical
analysis.
Essentially,
you go into a hypnotic
trance. You are on
'auto-pilot'.
Herbert
E. Krugman, who spent decades at
General Electric (GE)
headquarters as director of public opinion research,
concluded:
- Internal alpha responses can
be stimulated by appropriate external rhythms or frequencies.
- Corporate media may create
special programs to help people modify certain attitudes or behavior.
- Passively learned material has
an important 'advantage' which some have also associated with so called
subliminal perception, extrasensory perception, or hypnotism.
- For early education there may
be an opportunity to accept the fact that many children fidget in class, and
that this interference with their attention is not to be blamed on parents,
teachers, or the child.
Mild drugging of these
children, or training in relaxation through alpha driving, may be
dramatically helpful to their
educational
achievement.
- It is possible that the
relaxed and successful character of passive learning can be enhanced by the
artificial induction of Alpha rhythm with the aid of a flickering
light.
[Televison
flicker rate at 50 Hz (PAL, SÉCAM systems) or 60 Hz (NTSC).]
"Let me try to explain the special qualities of one, two and
three exposures. I stop at three because as you shall see there is no such
thing as a fourth exposure psychologically; rather fours, fives, etc., are
repeats of the third exposure effect:
Exposure # 1 is a "What is it?"
type of response.
Exposure #2 will elicit some response of the
remembrance of the first time and attempt to find something new or novel, not
seen the first time if only to discard the image or object as of no further
interest.
The second exposure response is "What of it?" ... does it
have personal relevance ?
By Exposure #3 the viewer has been through
"What is it?" and "What of it?," so by the third viewing, the image or object
is locked in through interest.
Given the proper future contextual
stimuli, such as a corporate logo, immediate recognition of the image or object
occurs.
There is a myth in the
advertising world that viewers will forget your message if you don't repeat
your advertising often enough.
It is this myth that supports many large
advertising expenditures.
I would rather say the public comes closer to
forgetting nothing they have seen on television.
They just 'put it out
of their minds' until and unless it has some use and then the response to the
commercial continues." - Herbert E. Krugman
"The way in which you
restrain people from doing a wide variety of things, not compatible with the
social order of which they are members, is that you subject them to ritual.
The process is simple: you
make them dance round a totem
pole until they are wild with
excitement and become
jellies in the
hysteria of collective frenzy; you enhance their emotional state by
any device, by all the locally available audio-visual aids, drugs, dance,
music and so on; and once they are
really high, you stamp upon
their minds the type of concept or notion
to which they subsequently become enslaved.
The savage wakes up with a bad
hangover and a deeply internalized concept.
Religion is ritual, and
the central role of ritual is the endowment
of individuals with compulsive concepts which
define their
worldview.
Deeply
internalized notions oblige them to act within prescribed limits.
Each concept has a normative
binding content, as well as a kind of
organizational descriptive
content.
The
conceptual system maps out social order and required conduct, and inhibits
inclinations to thought or conduct which would transgress its limits.
I can see no
other explanation concerning how social and conceptual order and homogeneity
are maintained within societies which, at the same time, are so astonishingly
diverse when compared with each other.
This can only be
achieved by means of conceptual
constraint, and that in turn must somehow be instilled.
Somehow,
semantic, culturally transmitted limits
are imposed on men."
- Ernest Gellner, Anthropology and
Politics, 1995
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author feels that the falsification of reality outside personal experience has
forged a populace unable to discern propaganda
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violence that is already occurring due to the international corporate cartels
desire to control the human race. The international corporate cartel already
controls the world economic system, corporate media worldwide, the global
industrial military entertainment complex and is responsible for the collapse
of morals, the elevation of self-centered
behavior and the destruction of global ecosystems. Civilization is based on
cooperation. Cooperation does not occur at
the point of a
gun.
American social mores and values have declined precipitously
over the last century as the corrupt international cartel has garnered more and
more power. This power rests in the ability to deceive the populace in general
through corporate media by pressing emotional buttons which have been
preprogrammed into the population through prior mass media psychological
operations. The results have been the destruction of the family and the
destruction of social structures that do not adhere to the corrupt
international elites vision of a perfect world. Through distraction and
coercion the direction of thought of the bulk of the population has been
directed toward solutions proposed by the corrupt international elite that
further consolidates their power and which further their purposes.
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