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AT Stewart,
an Irishman, occupies a
little narrow place on Broadway a few feet wide, where he peddles needles,
thread and tape for years.
AT Stewart suddenly bloomes out in a
palatial building, with a thousand clerks behind his counters, and $20 million
worth of goods upon the shelves.
Of Italianate design, faced with
Tuckahoe marble, four floors of pedimented windows, the first US commercial
building with an extravagant exterior.
To display merchandise the
"Marble Palace" at 280 Broadway emphasized natural light from the structure's
central rotunda and high ceilings.
There is a branch store of AT
Stewart & Co., in Glasgow, Scotland, and another in Germany; besides
establishments in Belfast, Ireland, and in Paris.
AT Stewart had in his
store a number of departments; and, in the various departments, goods of every
variety, of the best quality, and at the cheapest wholesale prices and - AT
Stewart & Co. focused on customer service.
Propaganda has been
carefully designed to deceive the public as to the means by which AT Stewart
could sell such excellent goods so cheaply.
The
myth was he bought his goods at
auction very cheap, as they were the tail end of stocks, and damaged; and Mrs.
Stewart renovated them, thus enabling him to fool the ladies of New York,
making them believe them new.
1876 Stewart hires twenty clerks to read,
respond and mail out orders.
That year he profited by over $500,000
from the mailing business alone.
"AT Stewart could not have kept up his
stock by auction purchases; nor could he have obtained such goods at auction,
nor could Mrs. Stewart renovate all the goods sold in Glasgow, Belfast and
Germany.
AT Stewart owned no interest in the grand buildings erected by
AT Stewart & Co. at Saratoga, no interest in AT Stewart & Co. in
Glasgow, Scotland, nor in the Germany.
AT Stewart had no interest in
the business except a commission on sales.
AT Stewart broke down
one thousand retail merchants in New York City, many of whom became his clerks.
After AT Stewart's death three immense establishments were started in
New York City on the model of AT Stewart's, keeping in the various departments
excellent goods retailed at wholesale prices." - LB Woolfolk
"In the imagery of print,
film, and air wave the typical American citizen is commonly depicted as
an uncommonly shrewd person.
Dramatized as a thoughtful voter,
rugged individualist, and, above
all, as a careful, hardheaded consumer of
the products of American enterprise.
He is
the flowering of
twentieth-century progress and enlightenment.
Most of us like to
fit into this image, and
some are justified in
doing so.
The men and
women who hold up these
glowing images, particularly the
professional persuaders,
do so, with tongue in
cheek." - Vance Packard
"Changing
someone's emotional state makes
physiological changes in their
body and alters the
actions they are likely to take now and in the future.
This is
the purpose of sales and
modern advertising
techniques.
To
change how you feel about a product or company is to
change the likelihood of your making a
purchase." - Edward Wilson & Wes Unruh
"The triumph of manufactured
ignorance is on full display in US political life and is matched by
a savage militarization of
the culture, an intensified
level of violence and aggression, and
withdrawal into private
obsessions.
People smothered in
a fog of exaggerated
self-interest." - Henry A. Giroux
"In order to
turn reluctant consumers into
permanent shoppers,
consumer product
producers must dumb
down consumers by shaping their wants
essentially taking over their
lives by encouraging impulse
buying, cultivating
shopoholism and manufacturing new
desires." - Benjamin
R. Barber
Theorists of consumption
understand there is no primal
need to own things.
Theorists of
consumption understand that acquisition itself is dependent upon
a conditioned,
fabricated Pavlovian need
engineered by advertisers.
Thorstein Veblen,
a theorist of consumption,
understood acquisition was for exhibition, "in order to gain and to hold the
esteem of men it is not
sufficient to merely possess wealth or power.
Wealth or power
must be put on display."
Thorstein Veblen coined the term
'conspicuous consumption'.
"Misleading advertising leads to over
consumption but that may be offsetting the under-consumption associated
with monopoly prices." - Edward L. Glaeser, Gergely Ujhelyi, December
2006
"The FTC and
the FDA don't have enough
resources to go after every product sold under false pretenses.
Consumers
should be highly skeptical of claims made for any
pill,
patch, cream
or device.
We like to think of consumers as
our agents in the field." - Matthew Daynard, senior attorney FTC
advertising practices division
The
very meaning and significance of life
is expressed in consumptive terms.
TV hucksters,
pesky telemarketers and
direct junk mailmen define
identity under the contemporary Cartesian principle: I consume spam therefore I
am.
"Our enormously
productive economy demands that
we make consumption our
way of life, that we
convert the buying and use of goods into rituals, that we seek
spiritual satisfaction in
consumption of limited resources.
Social status,
social acceptance, is found
in consumptive
patterns.
The greater
the pressure upon the individual
to conform to social standards, the more he tends to
express aspirations and
individuality in terms of what he wears, drives, eats - home,
car, hobbies,
pattern of food
consumption.
We require "forced draft expensive" consumption,
things consumed, burned
up, replaced and discarded at
an ever-accelerating rate."- Victor Lebow
"I was looking for something that I wanted more
than I needed, something I could not necessarily describe but would recognize
when I saw it.
I was
looking for something I had lost and expected to find once again.
Call me a constantly lapsing recovering flip flopping consumer.
I am not proud of this, though I am not
ashamed of it either.
I am driven by complex
unpleasant realities to escapist distraction in stuff.
I am a
member of what social critics call the "bewildered herd."
I
like to think I am less bewildered, more
self-aware than my
fellow cattle, even
when I find myself buying another pair of high heels I can't really walk in and
don't need." - Erin
Aubry Kaplan
"The word
"consume" brings us back to the
origins of separation in fire, a
metaphor for our
civilization's consumptive linearity.
Indeed,
the conversion of human bonds into
money resembles an oxidative
reaction in chemistry, which replaces existing internal chemical bonds with
new, lower-energy bonds to something from the outside,
an oxygen atom.
Money is like the
thermal energy liberated by
fire, no longer bound, now free to
incinerate relationships and
converting them into services severs bonds.
A purchased "service" is as generic as the
money that buys it.
Social relationships embody
wealth in the form of bonds or ties, which can be
liquidated, turned into a commodity, and
sold back as a service.
No relationship is exempt from
this colonization of the social space:
not parenting,
not sex,
not friendship,
not trust.
Let's start with
an example of this
colonization that also exemplifies the
inauthenticity of commoditized
relationships: the "hospitality
industry".
Hospitality
bespeaks a generous, welcoming attitude of sharing one's home.
How
would you feel if you shared the home of a friend for a few days and were then
presented with a bill, with 500% markups for
each telephone call,
bottle of water, and
item of food you consumed?"
- Charles Eisenstein
"The PCR test is an
amplification technique used by biologists as a research tool in labs when
trying to unpick mechanisms of disease.
I was frankly astonished to
realise they're sometimes used in population screening for diseases –
astonished because it is a very exacting technique, prone to invisible errors
and it's quite a tall order to get reliable information out of it, especially
because of the prodigious amounts of amplification involved in attempting to
pick up a strand of viral genetic code.
The test cannot distinguish
between a living virus and a short strand of RNA from a virus which broke into
pieces weeks or months ago.
I have identified a serious, a fatal flaw
in the PCR test." - Mike Yeadon
Kary B.
Mullis, Nobel Laureate in Chemistry, died August 7, 2019 of pneumonia at the
age of 74.
He won the 1993 Nobel Prize in Chemistry for his invention
of the polymerase chain reaction (PCR) method for copying and amplifying
DNA.
Mullis invented the PCR method as a chemist at Cetus Corporation.
The original version of PCR that Mullis developed uses repeated cycles
of elevated temperatures to separate DNA strands, which are then copied by a
heat-stable DNA polymerase.
Repeating the cycle many times leads to an
exponential increase in DNA.
Traces of DNA can be amplified into
amounts easily sequenced.
PCR amplification played a key role in the
Human Genome Project, in which most of the DNA blueprint of one person was
sequenced. |
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gl☭bal ec☭systems. Civilization is based on coöperation.
Coöperation with bi☣hazards at the
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American
social mores and values have declined precipitously over the last century as
the internati☣nal c☣rp☣rate cartel has garnered more and more
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