global marketplace

Hunter-gatherers and the mythology of the market

Our broken mental models are at the root of global systemic crises

"There is no other country on Earth that matches ours for developing such close links between commerce (salesmanship) and the business of government (statesmanship). This is what America is to the world - the ultimate salesman. We are, like it or not, the world's Barnum & Bailey." - Nancy Snow

this product will melt the polar ice caps and doom humanity

National Science Teacher's Association is offered 50,000 copies on DVD of "An Inconvenient Truth" by Paramount.

NSTA declined the offer as placing an "unnecessary risk upon the [NSTA] capital campaign, especially certain targeted supporters" who included ExxonMobil and the American Petroleum Insitute.

"While it may be illegal for an incorporation to misrepresent a product to the public, there is nothing illegal about disabling a consumer's résistance. If you wanted to wipe out a group of people, the best way would be to disable their immune systems, making them ready victims of illness. If you want consumers to purchase alcohol and cigarettes, to gamble and eat foods that cause obesity, there is no reason to present information about its dangers and therefore give consumers a fighting chance. Any marketer would be fired for creating ad campaigns that gave people a chance to deliberate on the purchase and perhaps walk away." - JD Trout

"Sales pitches metamorphize reality into miracles with nothing in fact changed. We are conditioned to the magical thinking - the pervasive images and parables of super cleansers and cosmetics, new vehicles of transfiguring power, aphrodisiac doorways to paradise, redeeming graces for the rejected by people who pretend to care for us." - John McMurtry

morpheus speaks the truth

The Magic Box

"A man once wanted to sell a rough carpet, and he made a public offer of it in the street. The first man to whom he showed it said: 'This is a coarse carpet, and very worn.' And he bought it cheaply. Then the buyer stood up and said to another who was walking along: 'Here is a carpet soft as silk, none is like it.' A Sufi who was passing by had listened to the buying and the attempted selling of one and the same carpet with two diffferent descriptions. The Sufi said to the carpet-seller: 'Please, carpet-man, put me in your magic box, which can turn a rough carpet into a smooth one.'" - Farid al-Din Attar of Nishapur

"A simple psychological trick exists where if one is told two pieces of information separated by a 'but', one is more likely to remember the phrase after the 'but'. A parallel technique widely used by advertisers, is to raise a weak form of the objections to their message at the beginning and then to answer with the message they intend to get across. The purpose of this move is three-fold. First, even if the marketer's answer would not rationally pass muster were the receiver of the message to reflect upon it, this method of framing makes it more likely that people will accept the message without reflection. Second, if the marketer had not raised and then answered the objections, people would likely encounter the objections later. As a result, objections would be left as the stronger signal. Third, and most importantly for the marketer, the marketer now gets to frame the debate in terms that bias reaction towards the outcomes they are after." - Edward Wilson & Wes Unruh

"Americans' illusions about how corporations actually behave in markets has been a critical reason corporations have often come first in society and markets. Commentators and economists who participate in markets typically refer to financial markets as organic entities, uncontrollable living things. The dynamic portrait has a mystical and spiritual quality that suggests one cannot dare to question workings of the market any more than one can the ways of God. Markets have often been cloaked in such mystiques. It's an element of why consumerism has become a national religion and economists such as Alan Greenspan have been regarded as the national equivalent of high priests.

The notion of a self-regulating and self-balancing market, as organic in self-maintenance as the human body or ecosystem has become a prevalent cultural ideology and article of faith during the Corporateer Age."- Jamie Court

marketing fraud

viral marketing

A Kaiser study was among the first to raise the concern about Internet marketing directed at children. It includes detailed analysis of 77 websites that, according to Nielson NetRatings, received more than 12.2 million visits from children ages 2-11 in the 2nd quarter of 2005.

About three-quarters of the websites in the study included advergames, ranging from one to more than 60 games per site. In total, the sites in the study contained 546 games featuring one or more "food" brands, such as the Chips Ahoy Soccer Shootout, Chuck E. Cheese's Tic Tac Toe, the M&M's Trivia Game, and the Pop-Tart Slalom.

For example, on Kellogg's FunKtown children can "race against time while collecting delicious Kellogg's cereal," and at the Lucky Charms site they can play Lucky's Magic Adventure and "learn the powers of all eight charms" found in Lucky Charms cereal. To encourage additional time spent at the website, many of the games promote repeat playing, offer multiple levels of play, or suggest other games the visitor might enjoy.

Almost two-thirds of sites in the study use viral marketing, in which children are encouraged to send emails to their friends about a product, or invite them to visit the corporate website. For example, at users were encouraged to "Send a friend this fruitylicious site!" and told that if they "send this site to 5 friends" they would get a code that could then be used to access additional features on the site. Other sites encourage young users to invite friends to help them "redecorate" their online "rooms," challenge them to play an advergame on the site, or send them an "e-card" featuring the corporate spokescharacters.

For example, on Keebler's Hollow Tree website, children are invited to send a friend some "Elfin Magic" in a birthday or seasonal greeting.

The Kaiser study follows a December 2005 study conducted at the request of Congress and the Centers for Disease Control and Prevention. The report, Food Marketing to Children and Youth: Threat or Opportunity?, provides the most comprehensive review to date of the scientific evidence on the influence of food marketing on diets and diet-related health of children and youth.

unique library index

This web site is not a commercial web site and is presented for educational purposes only.

This website defines a new perspective with which to engage reality to which its author adheres. The author feels that the falsification of reality outside personal experience has forged a populace unable to discern propaganda from reality and that this has been done purposefully by an international corporate cartel through their agents who wish to foist a corrupt version of reality on the human race. Religious intolerance occurs when any group refuses to tolerate religious practices, religious beliefs or persons due to their religious ideology. This web site marks the founding of a system of philosophy named The Truth of the Way of the Lumière Infinie - a rational gnostic mystery religion based on reason which requires no leap of faith, accepts no tithes, has no supreme leader, no church buildings and in which each and every individual is encouraged to develop a personal relation with the Creator and Sustainer through the pursuit of the knowledge of reality in the hope of curing the spiritual corruption that has enveloped the human spirit. The tenets of The Truth of the Way of the Lumière Infinie are spelled out in detail on this web site by the author. Violent acts against individuals due to their religious beliefs in America is considered a “hate crime."

This web site in no way condones violence. To the contrary the intent here is to reduce the violence that is already occurring due to the international corporate cartels desire to control the human race. The international corporate cartel already controls the world central banking system, mass media worldwide, the global industrial military entertainment complex and is responsible for the collapse of morals, the elevation of self-centered behavior and the destruction of global ecosystems. Civilization is based on cooperation. Cooperation does not occur at the point of a gun.

American social mores and values have declined precipitously over the last century as the corrupt international cartel has garnered more and more power. This power rests in the ability to deceive the populace in general through mass media by pressing emotional buttons which have been preprogrammed into the population through prior mass media psychological operations. The results have been the destruction of the family and the destruction of social structures that do not adhere to the corrupt international elites vision of a perfect world. Through distraction and coercion the direction of thought of the bulk of the population has been directed toward solutions proposed by the corrupt international elite that further consolidates their power and which further their purposes.

All views and opinions presented on this web site are the views and opinions of individual human men and women that, through their writings, showed the capacity for intelligent, reasonable, rational, insightful and unpopular thought. All factual information presented on this web site is believed to be true and accurate and is presented as originally presented in print media which may or may not have originally presented the facts truthfully. Opinion and thoughts have been adapted, edited, corrected, redacted, combined, added to, re-edited and re-corrected as nearly all opinion and thought has been throughout time but has been done so in the spirit of the original writer with the intent of making his or her thoughts and opinions clearer and relevant to the reader in the present time.

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