this product will melt the polar ice caps and doom humanity!!!

this product will melt the polar ice caps and doom humanity

marketeers succeed once again!

Hunter-gatherers and the mythology of the market

"While it may be illegal for a company to misrepresent a product to the public, there is nothing illegal about disabling a consumer's resistance. If you wanted to wipe out a group of people, the best way would be to disable their immune systems, making them ready victims of illness. If you want consumers to purchase alcohol and cigarettes, to gamble and eat foods that cause obesity, there is no reason to present information about its dangers and therefore give consumers a fighting chance. Any marketer would be fired for creating ad campaigns that gave people a chance to deliberate on the purchase and perhaps walk away." - JD Trout

morpheus speaks

The Magic Box

A man once wanted to sell a rough carpet, and he made a public offer of it in the street. The first man to whom he showed it said: 'This is a coarse carpet, and very worn.' And he bought it cheaply. Then the buyer stood up and said to another who was walking along: 'Here is a carpet soft as silk, none is like it.' A Sufi who was passing by had listened to the buying and the attempted selling of one and the same carpet with two diffferent descriptions. The Sufi said to the carpet-seller: 'Please, carpet-man, put me in your magic box, which can turn a rough carpet into a smooth one.' - Farid al-Din Attar of Nishapur

"Sales pitches metamorphize reality into miracles with nothing in fact changed. We are conditioned to the magical thinking - the pervasive images and parables of super cleansers and cosmetics, new vehicles of transfiguring power, aphrodisiac doorways to paradise, redeeming graces for the rejected by people who pretend to care for us." - John McMurtry

"A simple psychological trick exists where if one is told two pieces of information separated by a 'but', one is more likely to remember the phrase after the 'but'. An parallel technique widely used by advertisers, is to raise a weak form of the objections to their message at the beginning and then to answer with the message they intend to get across. The purpose of this move is three-fold. First, even if the marketer's answer would not rationally pass muster were the receiver of the message to reflect upon it, this method of framing makes it more likely that people will accept the message without reflection. Second, if the marketer had not raised and then answered the objections, people would likely encounter the objections later. As a result, objections would be left as the stronger signal. Third, and most importantly for the marketer, the marketer now gets to frame the debate in terms that bias reaction towards the outcomes they are after." - Edward Wilson & Wes Unruh

"Americans' illusions about how corporations actually behave in markets has been a critical reason corporations have often come first in society and markets. Commentators and economists who participate in markets typically refer to financial markets as organic entities, uncontrollable living things. The dynamic portrait has a mystical and spiritual quality that suggests one cannot dare to question workings of the market any more than one can the ways of God. Markets have often been cloaked in such mystiques. It's an element of why consumerism has become a national religion and economists such as Alan Greenspan have been regarded as the national equivalent of high priests.

The notion of a self-regulating and self-balancing market, as organic in self-maintenance as the human body or ecosystem has become a prevalent cultural ideology and article of faith during the Corporateer Age."- Jamie Court

marketing fraud

"There is no other country on Earth that matches ours for developing such close links between commerce (salesmanship) and the business of government (statesmanship). This is what America is to the world - the ultimate salesman. We are, like it or not, the world's Barnum & Bailey." - Nancy Snow

viral marketing

A Kaiser study was among the first to raise the concern about Internet marketing directed at children. It includes detailed analysis of 77 websites that, according to Nielson NetRatings, received more than 12.2 million visits from children ages 2-11 in the 2nd quarter of 2005.

About three-quarters of the websites in the study included advergames, ranging from one to more than 60 games per site. In total, the sites in the study contained 546 games featuring one or more "food" brands, such as the Chips Ahoy Soccer Shootout, Chuck E. Cheese's Tic Tac Toe, the M&M's Trivia Game, and the Pop-Tart Slalom.

For example, on Kellogg's FunKtown children can "race against time while collecting delicious Kellogg's cereal," and at the Lucky Charms site they can play Lucky's Magic Adventure and "learn the powers of all eight charms" found in Lucky Charms cereal. To encourage additional time spent at the website, many of the games promote repeat playing, offer multiple levels of play, or suggest other games the visitor might enjoy.

Almost two-thirds of sites in the study use viral marketing, in which children are encouraged to send emails to their friends about a product, or invite them to visit the company's website. For example, at users were encouraged to "Send a friend this fruitylicious site!" and told that if they "send this site to 5 friends" they would get a code that could then be used to access additional features on the site. Other sites encourage young users to invite friends to help them "redecorate" their online "rooms," challenge them to play an advergame on the site, or send them an "e-card" featuring the company's brand or spokescharacters.

For example, on Keebler's Hollow Tree website, children are invited to send a friend some "Elfin Magic" in a birthday or seasonal greeting.

The Kaiser study follows a December 2005 study conducted at the request of Congress and the Centers for Disease Control and Prevention. The report, Food Marketing to Children and Youth: Threat or Opportunity?, provides the most comprehensive review to date of the scientific evidence on the influence of food marketing on diets and diet-related health of children and youth.

Viceroy suggests


Last Week Tonight with John Oliver: Tobacco

"Tobacco is radioactively contaminated with polonium-210, a naturally occurring decay product of radon. Recent studies have shown a synergy between polonium and carcinogenic chemicals in cigarette smoke that increase the lifetime risk of lung cancer 8 to 25 fold. A filter for removing polonium-210 from cigarette smoke has been available for more than 40 years." - Janet Raloff

Spanish explorers noted how the Taino island natives would roll dried tobacco, light the rolls and inhale the smoke.

In 1612 Carib tobacco was first planted in Virginia in American colonies.

In 1614 John Rolfe, the Englishman who married Pocahontas, obtained seeds for Caribbean tobacco and cultivated it in Virginia, even though Spain, in an attempt to protect its tobacco trade, had made selling such seeds to a non-Spaniard a capital offense. The native Virginia tobacco, Nicotiana rustica, grown by the Indians, had a biting taste and was not as sweet to smoke as Caribbean tobacco nor as strong.

In 1635 Tobacco sale in France was restricted to apothecaries by doctor's prescription only.

Lucky Strike for COPD !

In 1923 Albert Lasker* as head of the Lord and Thomas agency devised a copyrighting technique that appealed directly to the psychology of the consumer. Women seldom smoked cigarettes; he told them if they smoked Lucky Strikes they could stay slender. A series of magazine ads showed movie starlets smoking cigarettes and made Lucky Strike a leading brand of cigarettes. Lasker's used radio as well, particularly with his campaigns for Palmolive soap, Kotex sanitary napkins (1921), and Kleenex disposable facial tissues (1924) revolutionized the advertising industry while significantly changing popular culture. In 1926 he purchased a major interest in RCA as it spawned subsidiary NBC, and he subsequently helped craft the new Amos 'n' Andy radio situation-comedy as an advertising vehicle for Pepsodent toothpaste, effectively inventing the concept of the broadcast commercial.

have some lung cancer in your Christmas stocking !

Medical World News in March 1973 revealed data from a tobacco industry authority that cigarettes are 5% sugar, cigars 20% and 40% in some pipe tobaccos.Michael A. Friedman, Chief Executive Officer of the City of Hope National Medical Center in Duarte, California served on the Board of Directors of the Rite Aid Corporation, personally profited by having interest in causing and treating tobacco-related diseases. The Journal of the American Medical Association (JAMA) began accepting tobacco advertisements and money in 1933.

"More can be said in behalf of smoking as a form of escape from tension than against it." - Journal of the American Medical Association 1948

marlboro is for men not babies ! walk a mile for a camel until i get COPD !

My father was a Marlboro smoker for 40 years.
For his efforts to keep up his lung health he received emphysema from the
The Miracle Of Marlboro!.

Tobacco cigarettes were marketed as good
for health in the early days of tobacco cigarette marketing.

mass produced industrial tobacco

cancer sticks will help get you into a coffin much faster !

alcohol tobacco caffiene


It was Christmas Eve 1926, the streets aglitter with snow and lights, when the man afraid of Santa Claus stumbled into the emergency room at New York City's Bellevue Hospital. He was flushed, gasping with fear: Santa Claus, he kept telling the nurses, was just behind him, wielding a baseball bat.

Before hospital staff realized how sick he was the toxin-induced hallucination was just a symptom - the man died. So did another holiday partygoer. And another. As dusk fell on Christmas, the hospital staff tallied up more than 60 people made desperately ill by alcohol and eight dead from it. Within the next two days, yet another 23 people died in the city from celebrating the season.

Doctors were accustomed to alcohol poisoning by then, the routine of life in the Prohibition era.

The bootlegged whiskies and so-called gins often made people sick. The liquor produced in hidden stills frequently came tainted with metals and other impurities. But this outbreak was bizarrely different. The deaths, as investigators would shortly realize, came courtesy of the U.S. government.

Frustrated that people continued to consume alcohol even after it was banned, federal officials had decided to try a different kind of enforcement.

They ordered the poisoning of industrial alcohols manufactured in the United States, products regularly stolen by bootleggers and resold as drinkable spirits.

The idea was to scare people into giving up illicit drinking.

Instead, by the time Prohibition ended in 1933, the federal poisoning program, by some estimates, had killed at least 10,000 people.

"Our national experiment in extermination." - Charles Norris, the chief medical examiner of New York City during the 1920s

In the 1970s the U.S. government's sprayed Mexican marijuana fields with Paraquat, an herbicide. Its use was primarily intended to destroy crops, but government officials also insisted that awareness of the toxin would deter marijuana smokers. They echoed the official position of the 1920s-if some citizens ended up poisoned, well, they'd brought it upon themselves.

"Normally, no American government would engage in such business. … It is only in the curious fanaticism of Prohibition that any means, however barbarous, are considered justified." Chicago Tribune editorial 1927

"Must Uncle Sam guarantee safety first for souses?" Omaha Bee.

Industrial alcohol is basically grain alcohol with some unpleasant chemicals mixed in to render it undrinkable.

The U.S. government started requiring this "denaturing" process in 1906 for manufacturers who wanted to avoid the taxes levied on potable spirits.

The U.S. Treasury Department, charged with overseeing alcohol enforcement, estimated that by the mid-1920s, some 60 million gallons of industrial alcohol were stolen annually to supply the country's drinkers.

In response, in 1926, President Calvin Coolidge's government decided to turn to chemistry as an enforcement tool. Some 70 denaturing formulas existed by the 1920s.

denature: de·na·ture [dee-ney-cher] verb (used with object), de·na·tured, de·na·tur·ing.

1. to deprive (something) of its natural character, properties, etc.

2. to render (any of various alcohols) unfit for drinking by adding an unwholesome substance that does not alter usefulness for other purposes.

3. Biochemistry . to treat (a protein or the like) by chemical or physical means so as to alter its original state.

4. to make (fissionable material) unsuitable for use in an atomic weapon by mixing it with unfissionable material.

Most simply added poisonous methyl alcohol into the mix. Others used bitter-tasting compounds that were less lethal, designed to make the alcohol taste so awful that it became undrinkable. To sell the stolen industrial alcohol, the liquor syndicates employed chemists to "renature" the products, returning them to a drinkable state. The bootleggers paid their chemists a lot more than the government did, and they excelled at their job. Stolen and redistilled alcohol became the primary source of liquor in the country. So federal officials ordered manufacturers to make their products far more deadly.

By mid-1927, the new denaturing formulas included some notable poisons-kerosene and brucine (a plant alkaloid closely related to strychnine), gasoline, benzene, cadmium, iodine, zinc, mercury salts, nicotine, ether, formaldehyde, chloroform, camphor, carbolic acid, quinine, and acetone.

The Treasury Department also demanded more methyl alcohol be added-up to 10 percent of total product.

It was the last that proved most deadly.

"The government knows it is not stopping drinking by putting poison in alcohol," New York City medical examiner Charles Norris said at a hastily organized press conference. "[Y]et it continues its poisoning processes, heedless of the fact that people determined to drink are daily absorbing that poison. Knowing this to be true, the United States government must be charged with the moral responsibility for the deaths that poisoned liquor causes."

Charles Norris department issued warnings to citizens, detailing the dangers in whiskey circulating in the city: "[P]ractically all the liquor that is sold in New York today is toxic," read one 1928 alert. Charles Norris publicized every death by alcohol poisoning. Charles Norris assigned his toxicologist, Alexander Gettler, to analyze confiscated whiskey for poisons. Norris also condemned the federal program for its disproportionate effect on the country's poorest residents. Wealthy people, Charles Norris pointed out, could afford the best whiskey available. Most of those sickened and dying were those "who cannot afford expensive protection and deal in low grade stuff."

The numbers were not trivial. In 1926, in New York City, 1,200 were sickened by poisonous alcohol; 400 died.

The following year, deaths climbed to 700. These numbers were repeated in cities around the country as public-health officials nationwide joined in the angry clamor.

Furious anti-Prohibition legislators pushed for a halt in the use of lethal chemistry.

"Only one possessing the instincts of a wild beast would desire to kill or make blind the man who takes a drink of liquor, even if he purchased it from one violating the Prohibition statutes." - Sen. James Reed of Missouri

Officially, the special denaturing program ended only once the 18th Amendment was repealed in December 1933.

When Prohibition ended and good grain whiskey reappeared, it was almost as if the craziness of Prohibition - and the poisonous measures taken to enforce it-had never quite happened.

adapted from Deborah Blum

unique library index

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