crisis management

Corporate executives are guilty of securities fraud if they misrepresent the truth about their corporation's financial condition.

"Every crisis has three Vs: the victim, the villain and the vindicator. We want to know who to like, who to believe and who to hate. That's how the media tells its stories related to crises. A crisis is resolved when you muddy the rigid roles of these three types of characters or when you reverse the roles. So the goal of PR person is to enact that switch." - Eric Dezenhall

Eric Dezenhall believes that the best strategy is to rarely, if ever, admit guilt and to meet each accusation with a counter attack. In the middle of a public relations crisis, companies pay consultants anywhere from $50,000 and up, depending on how long and how many people are deployed.

A pre-crisis preparation session costs at least $25,000. Still, says Eric Dezenhall, who has represented such companies as Procter & Gamble, ExxonMobil, Eli Lilly and General Electric, "the amount of money spent on crisis management is a drop in the bucket compared to what you might lose."

"Our liquidity and balance sheet are strong." - Alan Schwartz, CEO of Bear Stearns just 36 hours before seeking emergency funding for two failing hedge funds

Joseph Cassano of American International Group is "highly confident that we will have no realized losses" on the company's credit default swaps portfolios less than three months before they posted more than $11 billion in losses.

Lehman Brothers CEO Dick Fuld Jr. assured investors that the company had $42 billion in liquidity just five days before the company filed for bankruptcy.

"How does $42 billion vanish in five days and did Lehman officers know then of any harbingers of doom that they weren't sharing?" - Roger Parloff

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