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crisis management
Corporate executives are guilty of
securities fraud if they
misrepresent the truth about their corporation's financial
condition."Every crisis has three Vs: the
victim, the
villain and the
vindicator. We want to know
who to like,
who to believe and
who to hate. That's how the
media tells
its stories related to crises.
A crisis is resolved when you muddy the rigid roles of these
three types of characters or when you reverse the roles.
So the goal of PR person is
to enact that switch." - Eric Dezenhall
Eric
Dezenhall believes that the
best strategy is to rarely, if ever, admit guilt and to
meet each accusation
with a counter attack.
In the middle of a public relations crisis,
companies pay consultants anywhere from $50,000 and up, depending on how long
and how many people are deployed.
A pre-crisis preparation session costs at least $25,000.
Still, says Eric Dezenhall, who has represented such companies as Procter & Gamble, ExxonMobil,
Eli Lilly and
General
Electric, "the amount of money spent on crisis management is a drop in
the bucket compared to what you might lose."
Five days before filing for bankruptcy
CEO
Richard Severin Fuld Jr. assures
investors that Lehman
Brothers has $42 billion in
liquidity.
"Our liquidity and balance sheet
are strong." - Alan Schwartz, CEO of Bear Stearns 36
hours before seeking emergency funds for two failing
hedge funds
Joseph Cassano of American International Group is
"highly confident that we will have no realized losses" on the
credit default
swap portfolios less than three months before they posted more than $11
billion in losses.
"How does
$42 billion vanish in five days.
Did Lehman officers know of
harbingers of doom they weren't sharing?" - Roger Parloff
"One article that appeared
immediately after the shooting down of KAL Flight 007 accused Secretary of the
Navy John Lehman of being "one particular culprit in the deaths of 269 over
Sakhalin Island.
The Lehman design, titled "Horizontal Escalation" in defense circles, outlines a
series of provocations against the USSR.
Lehman is quoted as saying,
"He who gets the signal to fire first in the North Pacific will enjoy a
tremendous tactical advantage.
This region . . . is most probably where
we shall witness confrontation with the Soviet Union." -
Mae Brussell
"What's worrisome and even more expensive, however, are the
strategic missions now assigned to the greatly enlarged surface fleet.
Secretary of the Navy John F. Lehman is emphasizing the use of aircraft
carriers and submarines to undertake offensive strikes in Soviet waters.
In a crisis, the Navy is to move close to Soviet shores, bottle up the
Soviet fleet, sink the fleet and, using planes and missiles, destroy the Soviet
fleet's logistical ''train'' deep in Soviet territory.
In addition, if
Moscow makes a serious military move in an area where it has ''local
superiority,'' our Navy plans to ferret out other Soviet ''blue water assets''
and obliterate them.
It's called ''horizontal escalation.'' - James A.
Nathan |
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