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crisis management
Corporate executives are guilty of
securities fraud if they
misrepresent the truth about their corporation's financial
condition."Every crisis has three Vs: the
victim, the
villain and the
vindicator. We want to know
who to like,
who to believe and
who to hate. That's how the
media tells
its stories related to crises.
A crisis is resolved when you muddy the rigid roles of these
three types of characters or when you reverse the roles.
So the goal of PR person is
to enact that switch." - Eric Dezenhall
Eric
Dezenhall believes that the
best strategy is to rarely, if ever, admit guilt and to
meet each accusation
with a counter attack.
In the middle of a public relations crisis,
companies pay consultants anywhere from $50,000 and up, depending on how long
and how many people are deployed.
A pre-crisis
preparation session costs at least $25,000.
Still, says Eric Dezenhall,
who has represented such companies as Procter & Gamble, ExxonMobil,
Eli Lilly and
General
Electric, "the amount of money spent on crisis management is a drop in
the bucket compared to what you might lose."
"Our
liquidity and balance sheet are strong."
- Alan Schwartz, CEO of Bear Stearns 36
hours before seeking emergency funds for two failing
hedge funds
Joseph Cassano of American International Group is
"highly confident that we will have no realized losses" on the
credit default
swap portfolios less than three months before they posted more than $11
billion in losses.
Five days before filing for bankruptcy
CEO
Richard Severin Fuld Jr.
assures investors
that Lehman Brothers has $42 billion in
liquidity.
"How does $42
billion vanish in five days and did
Lehman officers know then of
any harbingers of doom that they weren't sharing?" - Roger Parloff
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author feels that the falsification of reality outside personal experience has
forged a populace unable to discern propaganda
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