"The corporate culture came to dominate the news
business, treating news as a commodity or service no different from 'toasters,
light bulbs, or jet engines'." - Lawrence Grossman 1995
"The rhythm of the news cycle has changed so
dramatically that what's really been excluded is the time that it takes to
think." - Barry Schwartz
"The readiness with which the corporate media and
intellectuals adapt to and serve their
leaders surprises many who don't grasp the extent to which the corporate
media are a part of the imperial
enterprise structure, and how naturally the intellectual community accepts
and works within the parameters fixed by
imperial needs." - Edward
S. Herman, Professor Emeritus of Finance at the Wharton School of the
University of Pennsylvania
Most newspapers in
the early 19th century cost six cents a copy and were affordable only to the
upper classes, though a barter system often allowed readers to trade rags,
whiskey or other goods for a subscription.
Presses were still
hand-powered and essentially unchanged from Gutenberg's design.
1810 German printer Friedrich Koenig patented the
1843 American Richard M.
Hoe makes a further improvement with the rotary printing press, which arranged
the material to be printed on a cylinder rather than a flat plate, allowing a
much larger volumes of material to be printed-millions of copies in a day
rather than thousands-at a lower cost. These advances led to a rise in the
number of newspapers published, with more available at prices affordable to the
working class-by 1860, about 3,000 newspapers were published in the US with a
circulation of roughly 1.5 million, in comparison with about 500 newspapers
with a circulation of about 3,000 in 1820.
1898 William Randolf Hearst runs the following headline in the
New York Journal the day after the USS Maine is blown up:
"HOW DO YOU LIKE
THE JOURNAL'S WAR!"
"I rather like the idea of
war - not a big one - but one that will arouse interest and give me a
chance to gauge the reflex on our circulation figures."
Joseph Pulitzer realized he
needed to create a newspaper for a broad audience who was steeped in
cheap dime novels and
family story papers.
Joseph Pulitzer* pioneered the use of illustrations,
lavishly and writing news in such a way
that it appealed to the fundamental
The evolution of the New York World into a visual
entertainment medium increased circulation from 15,000 to 350,000 within four
"The New York Graphic editor Emile Gauvreau, with an
insight not unlike Hearst's realized
that newspapers could create characters from real people and then "star" them
in adventures that could be featured on the
front page news. Once they were created,
anything these individuals said or
did would be news simply by dint of their recognizability.
Thus was the celebrity created." - Neil
"In the days before radio
public opinion was controlled
almost exclusively by newspapers. There must have been more deliberate lying in
the world from 1914 to 1918 than in
any other period of the world's history." - Arthur Ponsonby
"A profession once dominated by tough, streetwise
refugees from the working class is now dominated by dainty alumni from our
finest schools, people to whom poverty is not only unpleasant and
unhygienic but totally uncool." - Joe QueenanMarquette University's Department of Journalism 1992
survey of 147 editors of daily newspapers:
- 93.2 percent said sponsors
had "threatened to withdraw advertising from the newspaper because of the
content of the stories." (89 percent replied advertisers followed through on
this threat) 89.9 percent responded that advertisers had "tried to influence
the content of a news story or feature."
- 71.4 percent said that "an
advertiser tried to kill a story at the newspaper."
- 55.1 percent
revealed that they had gotten "pressure from within the newspaper to write or
tailor news stories to please advertisers."
- 36.7 percent said that
advertisers had "succeeded in influencing news or features in the
"Most editors and newsmen on the staffs of Life,
Newsweek, etc., and most editors,
reporters, and commentators at NBC,
ABC take their news and
editorial cues from the New York Times.
Technically, it is a great newspaper; but it reports much of the news in
conformity with its editorial policies." -
Journalism of verification
has ceded ground for years on talk shows and cable to a new journalism of
assertion, where information is offered with meager attempts independently to
verify the informations veracity.
The result is that
sometimes true and sometimes
All this makes it easier for those who would
maniplulate public opinion -
think tanks and corporations.
Those who distrust corporate news media are often heavier
consumers of news outlets than those who are more trusting. This is explained by the fact that
there is so much conflicting content.
Journalists need to make significant changes by documenting their
reporting process openly so that audiences can decide for themselves
whether to trust their reports.
of PBS will see a different range of concerns from those who watch cable, where
entertainment and celebrity are
a notable part of the agenda.
On Fox news, the
journalists themselves offer their opinions, without attribution to any
reporting, in seven out of ten stories. That happens in less than one
story out of ten on
CNN, and in fewer than three stories
out of ten on MSNBC. Fox news stories are more deeply sourced than those of its
cable rivals, but are also more one-sided. PBS's NewsHour, however, is
noticeably even more thorough in its sourcing.
often willingly collude with efforts to censor because
media owners are members of
the political elite themselves and
therefore share the goals and outcomes of government leaders. Profit ranks
higher than truth telling in the minds of
media owners and many of
their employees." - Nancy Snow
2004 7% of all
newspaper stories, and 13% of front-page
stories, contain anonymous sources. Among the largest
newspapers, 12% of all 2004 coverage
contained anonymous sources, compared to just 3% at the smallest
newspapers and 6% at mid-range
newspapers. Magazines, the growth area in
publications, focus on shopping.
53% of all network television
stories contain anonymous sources. On the
morning television programs the figure rose to 79%.
The use of
anonymous sources was rare on cable television news. Just 9% of the stories
overall contained any anonymous sources. Online 19% of the stories studied
contained anonymous sourcing.
The long term trend is toward investing
fewer resources in original news gathering. Much
of the investment and effort
is in repackaging, reformulating, redacting, reenacting, thus re-presenting
previously presented "information" in new distracting ways, not in gathering
it. Americans are more likely to see the same images across multiple television
channels, read the same wire story in
different publications and observe the crosspollination the various media
outlets such as a television advertisement that is also played on the radio
and, as well, is visually incorporated into a billboard and print ads venues
than they were a generation ago.
Americans remain skeptical
about the corporate news media.
A wave of high-profile scandals
involving plagiarism and fabrication
at some of the nation's most established news
institutions confirmed what
people already thought.
People have long considered the
press sensational, rude, pushy, and
"In the late 1970s early 1980s,
consumers of news began to see the press as less professional, less moral, more
inaccurate, and less caring about the interests of ordinary Americans.
Statistical changes of opinion about 'news' between 1985 and 2002:
highly professional - decline from 72% to 49%;
moral - decline from
54% to 39%;
accurate - decline from 55% to 35%;
mistakes - increase from 13% to
politically biased - increase from 45% to 59%.
trust in news sources is down. Despite major news events such as the war in
Iraq, the median cable news audience has not grown since 2001. English language
newspaper circulation declined 11% since 1990 and network evening news ratings
are down 34% over the last decade.
The percentage of people who believe
what they read in newspapers has declined from 80% in 1985 to 59% in 2003, and
the percentage who give high grades in credibility to network news dropped from
74% in 1996 , to 65% in 2002.
Americans resent the lack of independence,
the lack of altruistic aspiration and the sense of professional ethics that
defined the quality journalism of the
past." - Project for Excellence in
"The military newspaper Stars
and Stripes reported that the Pentagon was using one of its favorite public
Group, to produce profiles of reporters requesting to embed with US forces
Profiles graded reporters' past coverage as "positive,"
"neutral" or "negative," sometimes suggesting how to "neutralize" expected
negative coverage or how to design embeds to "result in favorable
In some cases, the profiles prompted military officials to
reject reporters' embed requests." - The Weekly Spin, September 9,
"Investigative reporting - the kind Jack Anderson used to do
regularly and which was carried in hundreds of papers across the country, the
kind of muckraking, data-intensive work that takes time and money and ruffles
feathers - is dying.
To begin with, investigations take time and money.
In America's cash-short, instant-deadline journalistic world, there's
not much room for that.
Are there investigative reporters in
I'll mention two:
Seymour Hersh, formerly of the
New York Times, and Robert Parry, formerly of
the Associated Press, who uncovered the
Robert Parry tells me that he can no longer do
investigative work within the confines of an American daily
One of the biggest disincentives to doing investigative
journalism is that it jeopardizes future access to politicians and
During the I.
Lewis "Scooter" Libby trial, the testimony of Judith Miller and other American
journalists about the confidences they were willing to keep in order to
maintain access seemed to me sadly illuminating." - Greg
"Professional journalism had three distinct biases built into it,
biases that remain to this day.
First, it regards anything done by
official sources, government officials and prominent public figures, as the
basis for legitimate news.
Second, professional journalism posits that
there had to be a news hook or a news peg to justify a news story. This helped
to stimulate the birth and rapid rise of the public relations (PR) industry.
Surveys show that PR accounts for anywhere from 40 to 70 percent of what
appears as news.
Thirdly, professional journalism smuggles in values
conducive to the commercial aims of the owners and advertisers as well as the
political aims of the executive boardroom class." - Robert
news room culture
"Freedom of the press is guaranteed only to those
who own one."
"The reality is that it is increasingly less
realistic to expect commercial broadcast outlets to effectively serve two
masters: the and the corporate bottom line." - Orville Schell, dean of UC
Berkley's Graduate School of Journalism
"What were once legitimate news programs now fill
our minds with stories about criminals.
Dateline NBC and
48-Hours are prime examples." - John Kozy
Television news is driven by questions such as,
"Can we get good video of this?" "Is it dramatic?" "Will it draw an audience?"
It's not impossible to produce serious, quality journalism when those
conditions are always on your mind, but it's difficult. The reality is that
people in the US get most of their information about politics and policy from
television, and they get fed a lot of propaganda in the process." - Sheldon
RamptonTraditional journalistic news room culture
determines the basic nature of a story before the facts are
Just as theorists develop a working hypothesis before
collecting data, journalists formulate the frame of a story before they
interview anyone, read a document, or collect any other facts.
reporter writes an expose, but the editor says, "I don't think we're going to
run that." The second time the reporter goes to her editor, the editor says, "
I don't think that's a good idea." She doesn't research and write the story.
The third time the reporter has an idea. But she doesn't go to her editor. The
fourth time she doesn't get the idea." - Nicholas Johnson, formerly FCC
The changing economic structure of the television networks
has eroded newsroom values. Where once a culture committed to great journalism
flourished, a culture dominated by MBAs and financial accountability has taken
One of the many byproducts of news consultancy on the news
industry has been the decreased time spent by news programs on each
This emphasis on condensation and brevity is a very subtle, but
very real form of censorship in that only accepted
will be broadcast.
Accountability to shareholders has replaced
accountability to democracy and the citizens it serves.
of journalism don't involve just facts, for if they did, computers would
replace journalists. Journalism always involves
choices among subjects, treatment,
words. As a result, the claim of objective reporting functions simply to
camouflage what is in fact a value laden
activity. It is not only the readers who are misled by the claim. The
journalists too can be blinded by their own cover." -
Vladimir Vladimirovich Pozner, Soviet propagandist and son of Vladimir
(Vladimir Aleksandrovich Pozner was chief
engineer of the European branch of Metro-Goldwyn-Mayer in Paris in 1938 and in
1943 headed the Russian Section of the film department of the US War
Department. Vladimir Aleksandrovich Pozner was identified as a Soviet spy by
the Venona Project and corroborated by the Mitrokhin Archives after the fall of
the Soviet Union.)
News Distortion Rule
Environmental Prize, known as the "Nobel Prize for grass roots work," bestowed
on former Fox television network reporters Jane Akre and Steve Wilson. The two
investigative reporters lost their jobs when they refused to change a news
report that had displeased Monsanto.
reporters had visited regional dairies and discovered that Monsanto's
bovine growth hormone was
being injected into cows. The chemical was present in the state's milk supply
despite commitments by Florida's supermarkets not to sell milk
In various studies Monsanto's
rBGH bovine growth
hormone has been linked to cancer and is banned by many
countries, including Canada, New Zealand, and the entire European community.
Jane Akre and Steve Wilson's report said that
Monsanto had been accused
of scientific fraud in
connection with information it had provided to the EPA concerning food safety
and had attempted to bribe public officials in Canada.
Jane Akre and
Steve Wilson testified that the local Fox television network station manager,
David Boylan, carefully reviewed the investigative reports for factual
accuracy, found no errors, and scheduled them to run the following week.
Monsanto hired a powerful
law firm before the show ran and threatened to sue Fox television network if
the report was run. The station offered Monsanto an opportunity to appear on
the show and respond but Monsanto declined the offer.
Jane Akre and
Steve Wilson testified that the local Fox television network station manager,
David Boylan, then ordered the reporters to edit the show in a way that was
favorable to Monsanto and deceptive. Declining to cooperate in the deception
both reporters were given a 'special assignment' with full salaries for their
contract period provided they agreed to sign a confidentiality agreement and
provide a report acceptable to Monsanto. For
nine months they worked on 83
different drafts of the story - none of which
"For every fact we intended to broadcast, we had
documentation six weeks from Sunday. The station's lawyer told us, 'You don't
get it. It doesn't matter what the facts
are, we don't want to be spending money to defend a lawsuit.'" - Steve
Jane Akre testified that the station had tried to force her to
say that Monsanto's rBGH milk was safe and
no different from milk without Monsanto's
abundant studies that proved otherwise.
"We told them to go ahead and
kill the story," Steve Wilson says, "just
don't make us lie."
They were fired. They sued. They won on
whistleblower statute law. Overturned on appeal.
The 50 year old FCC
News Distortion Rule which prohibits broadcast of false reports was declared to not qualify under the
whistleblower statute since it had been created over the years in judicial
decisions and was never promulgated
in a rule creation process.
2006 Monsanto agrees
to pay $100 million to the University of California for patent infringement of
the rBGH bovine growth
seems rather ironic that anyone would complain about fake news considering the
fact that the News Distortion rule was
abandoned and that the federal government made it
legal to disseminate domestic
video and audio "news" releases
"I thought news briefings were meant to inform
not entertain." - Matt Giorgi
"We are vunerable to video lies. Against
purposeful lies, truth has never been so helpless."
"Most of what we, the audience, thinks is news is
just PR that is pitched to program producers by the publicity department of an
entity with a vested interest in seeing that person or idea promoted." - Nancy
"There's a market for news that weighs
counterclaims and assesses truth value. It just hasn't kept up with demand. No
wonder Jon Stewart has such a loyal audience: His perspective is rooted in
reality and is not ideologically based." - Marty Kaplan, associate dean USC
Annenberg SchoolVNRs (also referred to as fake
television "news") or ANR's (audio "news" releases) are video or audio segments
designed to be indistinguishable from independently-produced "news" reports.
Laurence Moskowitz* is the President, Chief Executive and Chairman of
the Board of Medialink Worldwide and Director of the Jewish Community
Federation. Medialink Worldwide specializes in "news"
Television stations incorporate VNRs into their newscasts,
rarely alerting viewers to the source of the footage. While government-funded
VNRs have been most controversial, most VNRs are paid for by corporations.
Laurence Moskowitz worked closely with the Radio-Television News Directors
Association to establish a "code of ethics" based on full disclosure relating
to the production and distribution of VNRs - a "code of ethics" which appears
to have been compromised as VNRs orginations are rarely disclosed!
may be simply the audio component of a video news release, from a satellite
media tour or can be tailor made. On its website, one corporation outlines that
it "will prepare a script, record the necessary soundbites, and then have the
script professionally voiced. We will then produce and edit the ANR into a
final mixed cut, and after approval from our client, distribute it to radio
stations throughout the country."
"We extol the virtues of the free press, but the
reality is that our press really is not free." - Syed Hussani
This web site is not a commercial web site and
is presented for educational
This website defines a
new perspective with which to engage reality to which its author adheres. The
author feels that the falsification of reality outside personal experience has
created a populace unable to discern propaganda from reality and that this has
been done purposefully by an international corporate cartel through their
agents who wish to foist a corrupt version of reality on the human race.
occurs when any group refuses to tolerate religious practices, religious
beliefs or persons due to their religious ideology. This web site marks the
founding of a system of philosophy named The Truth of the Way of Life - a
rational religion based on reason which requires no leap of faith, accepts no
tithes, has no supreme leader, no church buildings and in which each and every
individual is encouraged to develop a personal relation with the Creator and
Sustainer through the pursuit of the knowledge of reality in the hope of curing
the spiritual corruption that has enveloped the human spirit. The tenets of The
Truth of the Way of Life are spelled out in detail on this web site by the
author. Violent acts against individuals due to their religious beliefs in
America is considered a "hate crime."
This web site in no way condones
violence. To the contrary the intent here is to reduce the violence that is
already occurring due to the international corporate cartels
desire to control the human
race. The international corporate cartel already controls the world
economic system, corporate media worldwide, the global industrial military
entertainment complex and is responsible for the collapse of morals, the
elevation of self-centered behavior and the destruction of global ecosystems.
Civilization is based on cooperation. Cooperation does not occur at the point
of a gun.
American social mores and values have declined precipitously
over the last century as the corrupt international cartel has garnered more and
more power. This power rests in the ability to deceive the populace in general
through corporate media by pressing emotional buttons which have been
preprogrammed into the population through prior mass media psychological
operations. The results have been the destruction of the family and the
destruction of social structures that do not adhere to the corrupt
international elites vision of a perfect
world. Through distraction and coercion the direction of thought of the
bulk of the population has been directed toward solutions proposed by the
corrupt international elite that further consolidates their power and which
further their purposes.
All views and opinions presented on this web
site are the views and opinions of individual human men and women that, through
their writings, showed the capacity for intelligent, reasonable, rational,
insightful and unpopular thought. All factual information presented on this web
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facts truthfully. Opinion and thoughts have been adapted, edited, corrected,
redacted, combined, added to, re-edited and re-corrected as nearly all opinion
and thought has been throughout time but has been done so in the spirit of the
original writer with the intent of making his or her thoughts and opinions
clearer and relevant to the reader in the present time.
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