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Intoxicating and addictive,
tobacco became the subject of the first truly global luxury commodity
craze.
1607 London has more than 7,000 tobacco
"houses"cafe-like places where the city's growing throng of nicotine junkies
buy and smoke tobacco.
American tobacco is not just any
tobacco.
The tobacco sold in American cigarettes in not the tobacco
native Americans used but a more potent strain used by Carib Indians who were
cannibalistic.
Spanish explorers noted how the Taino island natives would
roll dried tobacco, light the rolls and inhale the smoke.
1612 Carib tobacco is first planted in the Virginia colony.
1614 John Rolfe, the Englishman who married
Pocahontas, obtains seeds for Caribbean tobacco and cultivated it in Virginia,
even though Spain, in an attempt to protect its tobacco trade, has made selling
such seeds to a non-Spaniard a capital offense.
The True Story of Pocahontas as NOT told by
Disney
The native Virginia tobacco, Nicotiana rustica, grown
by the Indians, has a biting taste and is not as sweet to smoke as Caribbean
tobacco nor as strong.
1635 Tobacco sale in
France is restricted to apothecaries by doctor's prescription
only.
1873 Daniel Lord and Ambrose Thomas found
the advertising agency Lord & Thomas in Chicago.
1882 Millardet discoveres a mixture
of copper sulfate and hydrated lime can effectively control downy mildew of
grape.
1893 Southern California Fruit
Exchange is founded in Claremont, California.
1890 James Buchanan "Buck" Duke founds American Tobacco
by forcing several rival firms to unite with his.
1898 American Tobacco holds 85% share of the US
cigarette market.
Albert Lasker joins the Lord & Thomas
advertising agency.
1907
Southern California Fruit Exchange approves first-ever large-scale
advertising campaign aimed at advertising a perishable
commodity.
Lord & Thomas proposes the metaphor "sun-kissed"
to describe the oranges; Sunkist™ is the brand settled on for the
advertising campaign.
1908 Albert Lasker
takes control of the Lord & Thomas advertising agency.
1911 Federal court orders
American Tobacco trust dissolved.
A leaner American
Tobacco, headed by Percival Hill, is one of the four companies spun off
from the old trust.
The other three are RJ Reynolds, P
Lorillard and Liggett & Myers.
These three existed prior
to the formation of the trust and maintained varying levels of autonomy within
it.
1921 to 1924 Albert Lasker
revolutionizes the
advertising industry by using
the radio in
advertising campaigns
for Palmolive™ soap, Kotex™ sanitary napkins, and
Kleenex™ disposable facial tissues.
This significantly
alters popular
culture.
1924 American
Tobacco retains Lord & Thomas to work on the Lucky Strike
account.
Albert Lasker* persuades Percival Hill to focus the majority
of the ad budget on the single Lucky Strike brand.
A series of
magazine ads showed movie starlets smoking cigarettes making Lucky
Strike a leading brand of cigarettes.
1925
Lucky Strike has 16% of the cigarette market, a distant third behind
Camel (40%) and Liggett & Myers Chesterfield (25%).
Albert
Lasker appeals directly to the psychology of consumer
desire:
Women seldom smoke - "Reach for a Lucky instead of a
sweet" - marketing spiel
asserts a connection between health, thinness, fashion and
Lucky Strike.
1926 Albert Lasker purchases
a major interest in RCA as it
spawns subsidiary NBC.
Lasker crafts
the Amos 'n' Andy radio
situation comedy as an advertising vehicle for Pepsodent toothpaste,
inventing the broadcast
advertisement.
"Tobacco in certain parts of the country is radioactively
contaminated with polonium-210, a naturally occurring decay product of radon.
Synergy between polonium and carcinogenic chemicals in cigarette
smoke increases the lifetime risk of lung cancer 8 to 25 fold.
A
filter for removing polonium-210 from cigarette smoke has been available for
more than 40 years." - Janet Raloff
Easter Sunday
1929 Edward
Bernays, Sigmund Freud's nephew, extends ad campaign effort with the
"Torches of Freedom March" down
New York's Fifth Avenue,
in which 10 debutantes publicly puff cigarettes as they stroll down the avenue,
creating a sensation on the newsprint front pages.
1931 American Tobacco profits have more than double,
from $21 million to $46 million with Lucky Strike moving ahead of Camel.
1933 The
Journal of the American Medical Association (JAMA) begins accepting
tobacco advertisements and
money.
mid-1930s 1 Sunkist™ orange in 5 is juiced,
often at soda fountains.
Sunkist™ juice is the second-most-popular
soda fountain drink, after Coca-Cola.
"Don't let their evil deeds escape your
sight."
Lamentations 1:22
1948 "More can be said in behalf of smoking as a form of
escape from tension than against it." - Journal of the American Medical
Association
March 1973 Medical World
News reveals data from a tobacco industry
authority cigarettes
are 5% sugar, cigars 20% and 40% in some pipe tobaccos.
American
tobacco cigarette smoke contains over 4,000 different chemicals including:
nitrosamines, crysenes,
cadmium, benzopyrene,
polonium 210, nickel, polycyclic hydrocarbons
, dibenz acidine, b-napthylamine,
urethane,
n-nitrosonornicotine, toluidine, aluminum, zinc,
magnesium,
mercury, silicon, titanium,
lead, copper,
acetone, toluene, acetic acid,
ammonia, arsenic, butane,
carbon monoxide,
DDT/dieldrin,
ethanol,
formaldehyde,
hexamine, hydrogen cyanide, methane,
methanol, napthalene, nitrobenzene, nitrous
oxide phenols, stearic acid,
vinyl
chloride. |
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author feels that the faλsification of reaλity outside personal
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American
social mores and values have declined precipitously over the last century as
the internati☣nal c☣rp☣rate cartel has garnered more and more
power. This power rests in the ability to deceive the p☠pulace in general
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