A Brief History of Advertising in America

"People vary in their susceptibility to marketing techniques.

Some people are so susceptible that, even if they make a great deal of money, they cannot satisfy their constant craving for the shiny new toys that the marketing industry dangles before their eyes." - Theodore John Kaczynski

"Advertising gained considerable momentum after World War II.

The average American adult sees about 21,000 commercial messages a year.

100 corporations pay for about 75% of commercial television time.

They also pay for about half the public television time.

Advertising for a 30 second segment in prime time costs over $200,000.

Only the largest corporations can afford it." - Donald O. Mayer

Advertising, disguised to entertain, is an effective method of luring victims.

During World War I athletes were enlisted to endorse advertised products.

Charles Lindbergh cut deals with Mobil Oil, Vacuum Oil, AC spark plugs and Wright Aeronautical before his solo flight across the Atlantic Ocean in 1927.

Mirror neurons allow celebrity edorsements to possess us.

Giving commercial speech constitutional protection gives the impression that commercial speech is honest and straight forward.

"Large-scale advertising is one of the main factors in American society that maintains a peculiar form of narcissism ideally suited to consumerism.

As such, it creates artificial needs within people that directly conflict with their capacity to form a satisfying and sustainable relationship with the natural world." - Mary Gomes and Allen Kanner

Advertisers need you.

"All are dependent for most of their revenue upon the good will of the wealthy families which control the bulk of advertising. " - Ferdinand Lundberg, America's 60 Families, 1937 

"A ban on fast-food advertising to children would cut the national obesity rate by as much as 18%, according to a new study conducted by the National Bureau of Economic Research and funded by the National Institutes of Health." - Emily Bryson York, 11/19/08

The only way you will attain hip sophistication is by using their products.

Advertisers push the envelope of moral acceptability to be "edgy."

Advertisers take advantage of human nature by targeting the desire of the victim to be atractive and accepted.

Calvin Klein* advertising campaign featuring images by photographer Stephen Meisel* is an example.

Adolescent models, photographed in various stages of undress, poised to offer both sexual pleasures and the fantasy of sexual availability.

Women Against Pornography condemned Calvin Klein's earlier suggestive advertisements with an adolescent Brooke Shields.

Nicholas de Gunzburg*, the "fur and fabric editor" of Vogue magazine was Calvin Klein's mentor.

Calvin Klein's key partner in his initial years was fellow entrepreneur Barry Schwartz*.

The Guess company, founded by the Marciano* brothers who share control of the firm with the Nakash* family, followed the same advertising strategy to sell jeans as Calvin Klein.

Media Watch called for a boycott of Guess, charging that its ads demean women, integrating sex with violence.

"The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning, we 'strengthen' an operant in the sense
of making a response more probable or, in actual fact, more frequent
." - BF Skinner

fair advertising and government bodies

"If you're in government, you can lie to your heart's content so long as the lie is intended to advance your agenda." - Jonathan Chait

Most dairy cows live miserable lives in over crowded barren dirt lots.

Dairy cows are artificially inseminated annually because they do not produce milk without pregnancies.

Dairy cows are pumped full of hormones, including bovine growth hormones, so they give 10 times as much milk as they would naturally.

Their calves are carted off to veal crates.

At about age 5 'happy' cows are turned into hamburgers.

People for the Ethical Treatment of Animals, PETA, filed a law suit that stated that the California Milk Advisory Board, a State of California governmental agency, had falsely advertised conditions under which dairy cattle live in the "happy cows" advertising campaign.

PETA's suit failed on the grounds that government agencies are exempt from fair advertising laws.

global marketplace

Hunter-gatherers and the mythology of the market

Our broken mental models are at the root of global systemic crises

marketing fraud

"The notion of a self-regulating and self-balancing market, as organic in self-maintenance as the human body or an ecosystem has become a prevalent cultural ideology and article of faith of Corporatism."- Jamie Court

"Sales pitches metamorphize reality into miracles with nothing changed.

We are conditioned to the magical thinking - the pervasive images and parables of super cleansers and cosmetics, new vehicles of transfiguring power, aphrodisiac doorways to paradise, redeeming graces for the rejected by people who pretend to care for us." - John McMurtry

"A simple psychological trick exists where if one is told two pieces of information separated by a 'but', one is more likely to remember the phrase after the 'but'.

A parallel technique widely used by advertisers, is to raise a weak form of the objections to their message at the beginning and then to answer with the message they intend to get across.

The purpose of this move is three-fold.

First, even if the marketer's answer would not rationally pass muster were the receiver of the message to reflect upon it, this method of framing makes it more likely that people will accept the message without reflection.

Second, if the marketer had not raised and then answered the objections, people would likely encounter the objections later.

As a result, objections would be left as the stronger signal.

Third, and most importantly for the marketer, the marketer now gets to frame the debate in terms that bias reaction towards the outcomes they are after." - Edward Wilson & Wes Unruh

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This web site is not a commercial web site and is presented for educational purposes only.

This website defines a new perspective with which to engage reality to which its author adheres. The author feels that the falsification of reality outside personal experience has forged a populace unable to discern propaganda from reality and that this has been done purposefully by an international corporate cartel through their agents who wish to foist a corrupt version of reality on the human race. Religious intolerance occurs when any group refuses to tolerate religious practices, religious beliefs or persons due to their religious ideology. This web site marks the founding of a system of philosophy named The Truth of the Way of the Lumière Infinie - a rational gnostic mystery religion based on reason which requires no leap of faith, accepts no tithes, has no supreme leader, no church buildings and in which each and every individual is encouraged to develop a personal relation with the Creator and Sustainer through the pursuit of the knowledge of reality in the hope of curing the spiritual corruption that has enveloped the human spirit. The tenets of The Truth of the Way of the Lumière Infinie are spelled out in detail on this web site by the author. Violent acts against individuals due to their religious beliefs in America is considered a "hate crime."

This web site in no way condones violence. To the contrary the intent here is to reduce the violence that is already occurring due to the international corporate cartels desire to control the human race. The international corporate cartel already controls the world economic system, corporate media worldwide, the global industrial military entertainment complex and is responsible for the collapse of morals, the elevation of self-centered behavior and the destruction of global ecosystems. Civilization is based on coöperation. Coöperation does not occur at the point of a gun.

American social mores and values have declined precipitously over the last century as the corrupt international cartel has garnered more and more power. This power rests in the ability to deceive the populace in general through corporate media by pressing emotional buttons which have been preprogrammed into the population through prior mass media psychological operations. The results have been the destruction of the family and the destruction of social structures that do not adhere to the corrupt international elites vision of a perfect world. Through distraction and coercion the direction of thought of the bulk of the population has been directed toward solutions proposed by the corrupt international elite that further consolidates their power and which further their purposes.

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