Ellsworth Monkton Toohey's missive on:
How to Conquer the
"It's only a matter of
discovering the lever.
learn how to rule one man's
soul, you can get the rest of mankind.
soul, Peter, the Soul.
Not whips or
swords or fire or guns.
Napoleons were fools and
did not last.
The soul, Peter, is that which
can't be ruled.
It must be
Drive a wedge in, get your fingers on it - and the man is
You won't need a whip - he'll bring it to you and ask to be
Set him in reverse - and his own mechanism will do your
work for you.
Use him against himself.
Want to know how it's
See if I ever lied to you.
See if you haven't
heard all this for years.
Make men feel small.
Make men feel
Kill his aspiration and his
Even the worst among you gropes for an
ideal in his own twisted way.
him against himself.
Direct him toward a goal
destructive of all integrity.
Tell man that he
must live for others.
Tell men that
altruism is the ideal.
Not a single
one of them has ever achieved it and not a single one ever will.
His every living instinct screams
Once a man realizes that he's incapable of what
he's accepted as the noblest virtue
- it gives him a sense of guilt, of
his own basic unworthiness.
The supreme ideal
is beyond his grasp.
He gives up all ideals, all aspiration,
all sense of personal
himself obliged to preach what he can't practice.
But one can't be
good halfway or honest approximately.
To preserve one's integrity is a
soul gives up its self-respect.
You've got him.
He'll be glad to obey -
because he can't trust himself.
He feels uncertain,
he feels unclean.
That's one way.
Kill man's sense of
Kill his capacity to
recognize greatness or to achieve it.
Great men can't be ruled.
We don't want any great
the conception of greatness.
Destroy it from within.
great is the rare, the difficult, the exceptional.
Set up standards of achievement open
to all, to the least, to the most inept - and you
stop the impetus to effort in all
men, great or small.
You stop all
incentive to improvement,
to excellence, to
Laugh at Roark and hold Peter Keating as
a great architect.
Build up Lois Cook and you've destroyed
Hail Ike and you've destroyed the theater.
Lancelot Clokey and you've destroyed the
Don't set out to
raze all shrines -
you'll frighten men.
Enshrine mediocrity - and the
shrines are razed.
Then there's another way.
is an instrument of human joy.
Learn to use laughter as a
weapon of destruction.
Turn it into a sneer.
Tell them to
Tell them that a
sense of humor is a limitless virtue.
Don't let anything remain sacred in a man's
soul - and his soul won't to
be sacred to him.
reverence and you've killed the hero in man.
One doesn't giggle in
He'll set no limits to his
obedience - anything
goes - nothing is too serious.
Here's another way.
This is most
Don't allow men to be
Happy men have no time and no use
Happy men are free men.
kill their joy in living.
Take away from them
whatever is dear or important to them.
Never let them have what they
Make them feel that
the mere fact of a personal desire is evil.
Bring them to a state where
saying 'I want' is no longer a natural right, but a shameful admission.
Altruism is of great help in this.
Unhappy men will come to
They'll need you.
They'll come for consolation, for
support, for escape.
Empty man's soul - and the
space is yours to fill.
Look at any great system of ethics,
from the Orient up.
Didn't they all preach the
sacrifice of personal joy?
Under all the
complications of verbiage, haven't they all had a single leitmotif:
Haven't you heard their theme song - 'Give up,
at the social mores of today.
Every thing enjoyable, from
the profit motive, is
considered depraved or sinful.
Just prove that a thing makes men happy
- and you've damned it.
That's how far we've come.
We've tied happiness to guilt.
And we have got mankind by the throat.
Throw your first-born
into a sacrificial furnace - lie on a bed of nails - go into the desert to
mortify the flesh - don't dance -
don't go to the movies on
Sunday - don't smoke -
all the same line. The great line.
Fools think that taboos of this nature are
Some thing left over, old fashioned.
there's always a purpose in nonsense.
Don't bother to examine a folly - ask
yourself only what it accomplishes.
Every system of ethics that
preached sacrifice grew into a world power and ruled millions of men.
Of course, you must dress it up.
You must tell people that
they'll achieve a superior
category of happiness by giving up everything that makes them
You don't have to be too clear about it.
'Universal Harmony' -
'Eternal Spirit' - 'Divine Purpose' - 'Nirvana' - 'Paradise' - 'Racial Supremacy' - 'The Dictatorship of the
That's the oldest one of all.
The farce has been going on for centuries
and men still fall for it.
Yet the test should be so simple: just
listen to any prophet and if you hear
him speak of sacrifice - RUN !
Run faster than from a plague!!!
It stands to reason that where there's sacrifice,
there's someone collecting sacrificial
Where there's service,
there's someone being served.
The man who speaks to you of sacrifice,
slaves and masters.
to be the master.
If ever you hear a man
telling you that you
must be happy,
that it's your natural right,
that your first duty
is to yourself
will be the man who's not after your soul.
That will be the man who
has nothing to gain from you.
Empty heads will howl, 'What a selfish
Keating had sat down on the
floor, by the side of the desk.
Peter felt tired and had simply folded
He did not want to abandon the desk.
He felt safer,
leaning against it.
"Peter, you've heard all this.
me practicing for ten years.
You see it being practiced everywhere.
Why are you disgusted?
You have no right to sit there in shock
You're in on it.
You've taken your share and you've got to go
You're afraid to see where it's leading.
I am not.
The Earth of the
The Earth I
A world of obedience
and of unity.
An Earth where
the thought of each
man will not be his own, but an attempt to guess
the thought of the mind of his
neighbor who'll have no
thought of his own but an attempt to guess
the thought of the next neighbor
who'll have no thought - and so on, Peter, around the Earth.
Earth in which man will not work for so innocent
an incentive as
money, but for that headless monster -
The approval of his fellows - their good opinion - the
opinion of men who'll be allowed to hold no opinion.
An octopus, all tentacles and no
Not judgement, but public polls.
An average drawn upon zeroes - since
no individuality will be
The average, the common, the
Do you know the proper antonym for
The rule of the bromide.
But even the trite has to be
originated by someone at some time.
We will do the originating.
We will enjoy limitless
submission - from men
who've learned nothing except to
We will call it 'to serve.'
We will give out medals for
Everything that can't be ruled, must go.
persist in being born occasionally,
they will not
survive beyond their fourteenth year.
When their brain
begins to function, it will feel the pressure and explode.
pressure gauged to a vacuum.
Do you know the fate of deep-sea
creatures brought out to sunlight?
So much for future Roarks.
The rest of you will
smile and obey.
Have you noticed that
the imbecile always
Man's first frown is the first touch of God on his
The touch of thought.
But we will have neither God nor
Automatic levers - all saying
vote for the lesser of two evils ...
"Let all live for all.
sacrifice and very few profit.
Let all suffer and none enjoy.
Let all stagnate.
There's equality in
All subjugated to the will of all.
- without even the dignity of a
A great circle - and a
The Earth of the future."
1905 Alisa Zinov'yevna Rosenbaum born
to a Russian-Jewish bourgeois family living in Saint Petersburg.
October Revolution Bolsheviks confiscate the Rosenbaum
business and the family flees to the Crimean Peninsula, initially under
control of the White Army during the Russian Civil War.
1921 Alisa Zinov'yevna Rosenbaum
graduates secondary school in Crimea and her family returns to
October 1924 Alisa Zinov'yevna
Rosenbaum graduates Petrograd State University able to read French, German and
Alisa Zinov'yevna Rosenbaum, an
anti-Zionist Jew, is
Alisa Zinov'yevna Rosenbaum believes in unresticted
a 'communist' but the truth is unresticted capitalism can work to the same ends
as communism in
taking the power away
from the people and placing it in a ruling class.
In communism the ruling
class is the government bureaucrats - Dictatorship of the Proletariat.
In America the ruling class is
oligarchs, a Dictatorship of the
Ideal government takes the form of:
locally - socially
democratic republics based on personal liberty
globally - voluntary
coalitions, federations, confederacies
energy corporations holding life hostage
Alisa Zinov'yevna Rosenbaum was a
Ayn Rand did not believe you could force freedom from a gun
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