Ellsworth Monkton Toohey's missive on:
How to Conquer the
"It's only a matter of
discovering the lever.
learn how to rule one man's
soul, you can get the rest of mankind.
soul, Peter, the Soul.
Not whips or swords
or fire or guns.
The Caesars, the
Napoleons were fools and did
The soul, Peter, is that which
can't be ruled.
It must be
Drive a wedge in, get your fingers on it - and the man is
You won't need a whip - he'll
bring it to you and ask to be whipped.
Set him in reverse - and his
own mechanism will do your work for you.
Use him against himself.
Want to know how it's done?
See if I ever lied to you.
See if you haven't
heard all this for years.
Make men feel small.
Make men feel guilty.
Kill his aspiration
and his integrity.
Even the worst among you gropes for an
ideal in his own twisted way.
him against himself.
Direct him toward a goal
destructive of all integrity.
Tell man that he must live for
Tell men that altruism is the ideal.
Not a single one of them
has ever achieved it and not a single one ever will.
living instinct screams
Once a man realizes that he's incapable of what
he's accepted as the noblest virtue
- it gives him a sense of guilt, of
his own basic unworthiness.
The supreme ideal
is beyond his grasp.
He gives up all ideals, all aspiration,
all sense of personal
feels himself obliged to preach what he can't practice.
can't be good halfway or honest approximately.
To preserve one's
integrity is a hard battle."
soul gives up its self-respect.
You've got him.
He'll be glad to obey -
because he can't trust himself.
He feels uncertain,
he feels unclean.
That's one way.
Kill man's sense of
Kill his capacity to
recognize greatness or to achieve it.
Great men can't be ruled.
We don't want any great
the conception of greatness.
Destroy it from within.
great is the rare, the difficult, the exceptional.
standards of achievement open to all, to the least, to the most inept - and
you stop the impetus to effort in
all men, great or small.
You stop all
incentive to improvement,
to excellence, to perfection.
Laugh at Roark and hold Peter Keating as
a great architect.
Build up Lois Cook and you've destroyed
Hail Ike and you've destroyed the theater.
Lancelot Clokey and you've destroyed the
Don't set out to
raze all shrines -
you'll frighten men.
Enshrine mediocrity - and the
shrines are razed.
Then there's another way.
an instrument of human joy.
Learn to use laughter as a
weapon of destruction.
Turn it into a sneer.
Tell them to
laugh at everything.
Tell them that a sense of humor is a
anything remain sacred in a man's soul -
and his soul won't to be sacred to
Kill reverence and you've
killed the hero in man.
One doesn't giggle in reverence.
He'll set no limits to his
obedience - anything
goes - nothing is too serious.
Here's another way.
This is most
Don't allow men to be
Happy men have no time and no
use for you.
are free men.
their joy in living.
Take away from them whatever is
dear or important to them.
Never let them have what they
Make them feel that
the mere fact of a personal desire is evil.
Bring them to a state where
saying 'I want' is no longer a natural right, but a shameful admission.
Altruism is of great help in this.
Unhappy men will come to
They'll need you.
They'll come for consolation, for
support, for escape.
Empty man's soul - and the
space is yours to fill.
Look at any great system of ethics,
from the Orient up.
Didn't they all preach the
sacrifice of personal joy?
Under all the
complications of verbiage, haven't they all had a single leitmotif: sacrifice,
Haven't you heard their theme song - 'Give up,
at the social mores of today.
Every thing enjoyable, from
the profit motive, is
considered depraved or sinful.
Just prove that a thing makes men happy
- and you've damned it.
That's how far we've come.
We've tied happiness to guilt.
And we have got mankind by the throat.
Throw your first-born into a sacrificial furnace - lie on
a bed of nails - go into the desert to mortify the flesh - don't dance -
don't go to the movies on
Sunday - don't smoke -
It's all the same line. The great line.
Fools think that taboos of this nature are
Some thing left over, old fashioned.
there's always a purpose in nonsense.
Don't bother to examine a folly - ask
yourself only what it accomplishes.
Every system of ethics that
preached sacrifice grew into a world power and ruled millions of men.
Of course, you must dress it up.
You must tell people that
they'll achieve a superior
category of happiness by giving up everything that makes them
You don't have to be too clear about it.
'Universal Harmony' -
'Eternal Spirit' - 'Divine Purpose' - 'Nirvana' - 'Paradise' - 'Racial Supremacy' - 'The Dictatorship of the
That's the oldest one of all.
The farce has been going on for centuries
and men still fall for it.
Yet the test should be so simple: just
listen to any prophet and if you hear
him speak of sacrifice - RUN !
Run faster than from a plague!!!
It stands to reason that where there's sacrifice,
there's someone collecting sacrificial
Where there's service,
there's someone being served.
The man who speaks to you of sacrifice,
slaves and masters.
to be the master.
If ever you hear a man
telling you that you
must be happy,
that it's your natural right,
that your first duty
is to yourself
will be the man who's not after your soul.
That will be the man who
has nothing to gain from you.
Empty heads will howl, 'What a selfish
Keating had sat down on the
floor, by the side of the desk.
Peter felt tired and had simply folded
He did not want to abandon the desk.
He felt safer,
leaning against it.
"Peter, you've heard all this.
me practicing for ten years.
You see it being practiced everywhere.
Why are you disgusted?
You have no right to sit there in shock
You're in on it.
You've taken your share and you've got to go
You're afraid to see where it's leading.
I am not.
The Earth of the future.
Earth I want.
A world of
obedience and of unity.
An Earth where
the thought of each
man will not be his own, but an attempt to guess
the thought of the mind of his
neighbor who'll have no
thought of his own but an attempt to guess
the thought of the next neighbor
who'll have no thought - and so on, Peter, around the Earth.
Earth in which man will not work for so innocent an incentive as money, but for
that headless monster -
The approval of his fellows - their good opinion - the
opinion of men who'll be allowed to hold no opinion.
An octopus, all tentacles and no
Not judgement, but public polls.
An average drawn upon
zeroes - since no
individuality will be permitted.
the common, the general.
Do you know the proper
antonym for Ego?
The rule of the bromide.
But even the
trite has to be originated by someone at some time.
We will do the
We will enjoy
limitless submission -
from men who've learned nothing except to
We will call it 'to serve.'
We will give out medals for
Everything that can't be ruled, must go.
persist in being born occasionally,
they will not survive
beyond their fourteenth year.
When their brain
begins to function, it will feel the pressure and explode.
pressure gauged to a vacuum.
Do you know the fate of deep-sea creatures
brought out to sunlight?
So much for future Roarks.
The rest of you will smile and obey.
Have you noticed that the
imbecile always smiles?
Man's first frown is the first touch of God
on his forehead.
The touch of thought.
But we will have neither
God nor thought.
Only voting by smiles.
Automatic levers -
all saying vote for the lesser of two evils ...
"Let all live for all.
Let all sacrifice and very few
Let all suffer and none
Let all stagnate.
All subjugated to the will of all.
slavery - without even the
dignity of a master.
A great circle
- and a total equality.
The Earth of the future."
1905 Alisa Zinov'yevna Rosenbaum
born to a Russian-Jewish bourgeois family living in Saint Petersburg.
October Revolution Bolsheviks
confiscate the Rosenbaum business and the family flees to the
Crimean Peninsula, initially
under control of the White Army during the Russian Civil War.
1921 Alisa Zinov'yevna Rosenbaum graduates secondary school in
Crimea and her family returns to Petrograd.
1924 Alisa Zinov'yevna Rosenbaum graduates Petrograd State University
able to read French, German and Russian.
Alisa Zinov'yevna Rosenbaum, an
anti-Zionist Jew, is
Alisa Zinov'yevna Rosenbaum believes in unresticted
a 'communist' but the truth is unresticted capitalism can work to the same ends
as communism in
taking the power away
from the people and placing it in a ruling class.
In communism the
ruling class is the government bureaucrats - Dictatorship of the
In America the
ruling class is oligarchs, a Dictatorship of the
government takes the form of:
locally - socially democratic republics
based on personal liberty
globally - voluntary coalitions, federations,
energy corporations holding life hostage
Alisa Zinov'yevna Rosenbaum was a
Ayn Rand did not believe you could force freedom from a gun
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