AT Stewart

AT Stewart, an Irishman, occupies a little narrow place on Broadway a few feet wide, where he peddles needles, and thread and tape for years.

AT Stewart suddenly bloomes out in a palatial building, with a thousand clerks behind his counters, and twenty million dollars worth of goods upon the shelves.

The Italianate design, faced with Tuckahoe marble, featured four floors of pedimented windows, the first commercial building in the United States to display an extravagant exterior.

To display merchandise the "Marble Palace" at 280 Broadway emphasized natural light from the structure's central rotunda and high ceilings.

At the same time, there is a branch store of AT Stewart & Co., in Glasgow, Scotland, and another in Germany; besides establishments in Belfast, Ireland, and in Paris.

The peculiarity of his style of business was, that AT Stewart had in his store a number of departments; and, in the various departments, goods of every variety, of the best quality, and at the cheapest wholesale prices and - AT Stewart & Co. focused on customer service.

Propaganda was designed to deceive the public as to the means by which AT Stewart could sell such excellent goods so cheap.

The myth was that he bought his goods at auction, and very cheap, because they were the tail end of stocks, and damaged; and that Mrs. Stewart renovated them, and thus enabled him to fool the ladies of New York, and make them believe them new goods.

1876 Stewart hires twenty clerks to read, respond and mail out entailed orders.

That year he profited by over $500,000 from the mailing business alone.

"AT Stewart could not have kept up his stock by auction purchases; nor could he have obtained such goods at auction, nor could Mrs. Stewart renovate all the goods sold in Glasgow, Belfast and Germany.

AT Stewart owned no interest in the grand buildings erected by AT Stewart & Co. at Saratoga, no interest in AT Stewart & Co. in Glasgow, Scotland, nor in the Germany.

AT Stewart had no interest in the business except a commission on sales.

AT Stewart broke down one thousand retail merchants in New York City, many of whom became his clerks.

After AT Stewart's death three immense establishments were started in New York City on the model of AT Stewart's, keeping in the various departments excellent goods retailed at wholesale prices." - LB Woolfolk

American cougar on the prowl

Want to Make Hunter-Gatherers Irrational?

"In the imagery of print, film, and air wave the typical American citizen is commonly depicted as an uncommonly shrewd person.

He or she is dramatized as a thoughtful voter, rugged individualist, and, above all, as a careful, hardheaded consumer of the products of American enterprise.

He is the flowering of twentieth-century progress and enlightenment.

Most of us like to fit into this image, and some are justified in doing so.

The men and women who hold up these glowing images, particularly the professional persuaders, do so, with tongue in cheek." - Vance Packard

Signs of a Dying Society


american woman

Hold Your Head Up

"Changing someone's emotional state makes physiological changes in their body and alters the actions they are likely to take now and in the future.

This is the purpose of sales and modern advertising techniques.

To change how you feel about a product or company is to change the likelihood of your making a purchase." - Edward Wilson & Wes Unruh

"The triumph of manufactured ignorance is on full display in US political life and is matched by a savage militarization of the culture, an intensified level of violence and aggression, and withdrawal into private obsessions.

People smothered in a fog of exaggerated self-interest." - Henry A. Giroux

Tiny Dancer

"When the dog is repeatedly teased with the sight of objects inducing salivary secretion from a distance, the reaction of the salivary glands grows weaker and weaker and finally drops to zero." - Ivan Pavlov


bag lady

The End of Global Consumer Culture

Finding Happiness Outside of Material Consumption

The unacceptable collateral damage of overconsumption

How I Freed My Mind From The Cult of Materialism

"In order to turn reluctant consumers into permanent shoppers, consumer product producers must dumb down consumers by shaping their wants essentially taking over their lives by encouraging impulse buying, cultivating shopoholism and manufacturing new desires." - Benjamin R. Barber

Theorists of consumption understand there is no primal need to own things.

Theorists of consumption understand that acquisition itself is dependent upon a conditioned, fabricated Pavlovian need engineered by advertisers.

Planned Obsolescence: throw away life style

~ Can't Find My Way Home ~

Planned Obsolescence

The Light Bulb Conspiracy

Thorstein Veblen, a theorist of consumption, understood acquisition was for exhibition, "in order to gain and to hold the esteem of men it is not sufficient to merely possess wealth or power. Wealth or power must be put on display."

Thorstein Veblen coined the term 'conspicuous consumption'.

"Misleading advertising leads to over consumption but that may be offsetting the under-consumption associated with monopoly prices." - Edward L. Glaeser, Gergely Ujhelyi, December 2006

"The FTC and the FDA don't have enough resources to go after every product sold under false pretenses.

Consumers should be highly skeptical of claims made for any pill, patch, cream or device.

We like to think of consumers as our agents in the field." - Matthew Daynard, senior attorney FTC advertising practices division

The Demoralized Mind

The very meaning and significance of life is expressed in consumptive terms.

TV hucksters, pesky telemarketers and direct junk mailmen define identity under the contemporary Cartesian principle: I consume spam therefore I am.

"Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek spiritual satisfaction in consumption of limited resources.

Social status, social acceptance, is found in consumptive patterns.

The greater the pressure upon the individual to conform to social standards, the more he tends to express aspirations and individuality in terms of what he wears, drives, eats - home, car, hobbies, pattern of food consumption.

We require "forced draft expensive" consumption, things consumed, burned up, replaced and discarded at an ever-accelerating rate."- Victor Lebow


No Sugar Tonight / New Mother Nature

Seven blunders of materialistic consumption

Wealth without work

Pleasure without conscience

Knowledge without character

Commerce without morality

Science without humanity

Worship without sacrifice

Politics without principle

Mahatma Gandhi

consumer culture rules

"I was looking for something that I wanted more than I needed, something I could not necessarily describe but would recognize when I saw it.

I was looking for something I had lost and expected to find once again.

Call me a constantly lapsing recovering flip flopping consumer.

I am not proud of this, though I am not ashamed of it either.

I am driven by complex unpleasant realities to escapist distraction in stuff.

I am a member of what social critics call the "bewildered herd."

I like to think I am less bewildered, more self-aware than my fellow cattle, even when I find myself buying another pair of high heels I can't really walk in and don't need." - Erin Aubry Kaplan

"The word "consume" brings us back to the origins of separation in fire, a metaphor for our civilization's consumptive linearity.

Indeed, the conversion of human bonds into money resembles an oxidative reaction in chemistry, which replaces existing internal chemical bonds with new, lower-energy bonds to something from the outside, an oxygen atom.

Money is like the thermal energy liberated by fire, no longer bound, now free to incinerate relationships and converting them into services severs bonds.

A purchased "service" is as generic as the money that buys it.

Social relationships embody wealth in the form of bonds or ties, which can be liquidated, turned into a commodity, and sold back as a service.

No relationship is exempt from this colonization of the social space:
not parenting, not sex, not friendship, not trust.

Let's start with an example of this colonization that also exemplifies the inauthenticity of commoditized relationships: the "hospitality industry".

Hospitality bespeaks a generous, welcoming attitude of sharing one's home.

How would you feel if you shared the home of a friend for a few days and were then presented with a bill, with 500% markups for each telephone call, bottle of water, and item of food you consumed?" - Charles Eisenstein

Deadly Danger of False Positives

146 homeless with NO symptoms test positive for corona in Boston

"The PCR test is an amplification technique used by biologists as a research tool in labs when trying to unpick mechanisms of disease.

I was frankly astonished to realise they’re sometimes used in population screening for diseases – astonished because it is a very exacting technique, prone to invisible errors and it’s quite a tall order to get reliable information out of it, especially because of the prodigious amounts of amplification involved in attempting to pick up a strand of viral genetic code.

The test cannot distinguish between a living virus and a short strand of RNA from a virus which broke into pieces weeks or months ago.

I have identified a serious, a fatal flaw in the PCR test." - Mike Yeadon

Polymerase Chain Reaction

Lament for the loss of a life that saved many

Kary B. Mullis, Nobel Laureate in Chemistry, died August 7, 2019 of pneumonia at the age of 74.

He won the 1993 Nobel Prize in Chemistry for his invention of the polymerase chain reaction (PCR) method for copying and amplifying DNA.

Mullis invented the PCR method as a chemist at Cetus Corporation.

The original version of PCR that Mullis developed uses repeated cycles of elevated temperatures to separate DNA strands, which are then copied by a heat-stable DNA polymerase.

Repeating the cycle many times leads to an exponential increase in the quantity of DNA.

In this way, even traces of DNA can be amplified into amounts that can be easily sequenced or quantified.

PCR amplification played a key role in the Human Genome Project, in which most of the DNA blueprint of one person was sequenced.

"Almost Anything In Almost Anybody"

exit stage left

unique library index

This web site is not a commercial web site and is presented for educational purposes only.

This website defines a new perspective with which to engage reality to which its author adheres. The author feels that the falsification of reality outside personal experience has forged a populace unable to discern propaganda from reality and that this has been done purposefully by an international corporate cartel through their agents who wish to foist a corrupt version of reality on the human race. Religious intolerance occurs when any group refuses to tolerate religious practices, religious beliefs or persons due to their religious ideology. This web site marks the founding of a system of philosophy named The Truth of the Way of the Lumière Infinie - a rational gnostic mystery religion based on reason which requires no leap of faith, accepts no tithes, has no supreme leader, no church buildings and in which each and every individual is encouraged to develop a personal relation with the Creator and Sustainer through the pursuit of the knowledge of reality in the hope of curing the spiritual corruption that has enveloped the human spirit. The tenets of The Truth of the Way of the Lumière Infinie are spelled out in detail on this web site by the author. Violent acts against individuals due to their religious beliefs in America is considered a "hate crime."

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American social mores and values have declined precipitously over the last century as the corrupt international cartel has garnered more and more power. This power rests in the ability to deceive the populace in general through corporate media by pressing emotional buttons which have been preprogrammed into the population through prior mass media psychological operations. The results have been the destruction of the family and the destruction of social structures that do not adhere to the corrupt international elites vision of a perfect world. Through distraction and coercion the direction of thought of the bulk of the population has been directed toward solutions proposed by the corrupt international elite that further consolidates their power and which further their purposes.

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