"Changing someone's emotional
state makes physiological changes in their body and
alters the actions they are
likely to take.
This is the purpose of sales and
change how you feel about a product or company is to change the likelihood of
your making a purchase." - Edward Wilson & Wes Unruh
triumph of stupidity and manufactured ignorance is on full display in US
political life and is matched by
a savage militarization of
an intensified level of daily violence and aggression, the
withering of the social, and the withdrawal into private
People smothered in
a fog of exaggerated
self-interest." - Henry A. Giroux
a theorist of consumption,
understood acquisition was for exhibition, "in order to gain and to hold the
esteem of men it is not sufficient to
merely possess wealth or power.
Wealth or power
must be put on display."
Thorstein Veblen coined the term
"Misleading advertising leads to over
consumption but that may be offsetting the
under-consumption associated with monopoly prices." - Edward L. Glaeser,
Gergely Ujhelyi, December 2006
FTC and the
FDA don't have enough resources
to go after every product sold under false
Consumers should be
highly skeptical of claims made for any pill,
patch, cream or
We like to think of consumers as
our agents in the field." - Matthew Daynard, senior attorney FTC
advertising practices division
"Our enormously productive economy demands that
we make consumption our
way of life, that we convert the buying and use of goods into
rituals, that we seek our
satisfaction, our ego
satisfaction, in consumption.
The measure of social status, of social
acceptance, of prestige, is now to be found in
our consumptive patterns.
The very meaning and
significance of life is expressed in consumptive terms.
the pressures upon the
individual to conform to safe and accepted social standards, the more does
he tend to express his
aspirations and his individuality in terms of what
he wears, drives, eats - his home, his
car, his hobbies, his pattern of food consumption.
We require "forced draft expensive" consumption,
things consumed, burned up,
replaced and discarded at an
ever-accelerating rate."- Victor Lebow
"Moving beyond range of
telemarketers and the
daily onslaught of direct junk mail is one of the great perks of maturity.
Americans are so thoroughly defined by
commerce that a decline in ad dollars
identity according to the contemporary
Cartesian principle: I
consume therefore I am."- Daniel S. Hinerfeld
Seven blunders of materialistic
"Like most habitual shoppers,
I was looking for something that I wanted more
than I needed, something I could not necessarily describe but would recognize
when I saw it.
I was looking for
something I had bought new long ago but had lost and was expecting to find once
Call me a constantly lapsing recovering consumer.
I am not proud of this,
though I am not ashamed of
It means is that I am an entirely average American, easily
driven by complex and unpleasant realities
to the escapist distractions of stuff.
I am a member of what social
critics call the "bewildered
herd," though I like to think that I am less bewildered and more
self-aware than most of my
fellow cattle, even
when I find myself buying another pair of high heels that I can't really walk
in and don't need." - Erin Aubry
"The word "consume" brings
us back to the origins of
separation in fire, a metaphor for
our civilization's consumptive linearity.
Indeed, the conversion of
human bonds into money resembles an oxidative reaction in chemistry, which
replaces existing internal chemical bonds with new, lower-energy bonds to
something from the outside, an oxygen atom.
Money is like the thermal energy liberated
thereby, no longer bound to any individual and thus free to perform work.
Incinerating relationships and converting them into services severs the
A purchased "service" is as
generic as the money that buys it.
Social relationships embody
wealth in the form of bonds or ties, which can be
liquidated, turned into a commodity, and sold
back as a service.
relationship is exempt from this colonization of the social space:
Let's start with
an example of this
colonization that also exemplifies the inauthenticity of commoditized
relationships: the "hospitality
bespeaks a generous, welcoming attitude of sharing one's home.
would you feel if you shared the home of a friend for a few days and were then
presented with a bill, with 500% markups for
each telephone call, bottle of
water, and item of food you
consumed?" - Charles Eisenstein
This web site is not a commercial web site and
is presented for educational
This website defines a
new perspective with which to engage reality to which its author adheres. The
author feels that the falsification of reality outside personal experience has
forged a populace unable to discern propaganda
from reality and that this has been done purposefully by an international
corporate cartel through their agents who wish to foist a corrupt version of
reality on the human race. Religious intolerance occurs
when any group refuses to tolerate religious practices, religious beliefs or
persons due to their religious ideology. This web site marks the founding of a
system of philosophy named The Truth of the Way of the Lumière Infinie -
a rational gnostic mystery religion based on reason which requires no leap of
faith, accepts no tithes, has no supreme leader, no church buildings and in
which each and every individual is encouraged to develop a personal relation
with the Creator and Sustainer through the pursuit of the knowledge of reality
in the hope of curing the spiritual corruption that has enveloped the human
spirit. The tenets of The Truth of the Way of the Lumière Infinie are
spelled out in detail on this web site by the author. Violent acts against
individuals due to their religious beliefs in America is considered a "hate
This web site in no way condones violence. To the contrary the
intent here is to reduce the violence that is already occurring due to the
international corporate cartels desire to control the human race. The
international corporate cartel already controls the world economic system,
corporate media worldwide, the global industrial military entertainment complex
and is responsible for the collapse of morals, the elevation of
self-centered behavior and the destruction
of global ecosystems. Civilization is based on coöperation.
Coöperation does not occur at the
point of a gun.
American social mores and values have declined
precipitously over the last century as the corrupt international cartel has
garnered more and more power. This power rests in the ability to deceive the
populace in general through corporate media by pressing emotional buttons which
have been preprogrammed into the population through prior mass media
psychological operations. The results have been the destruction of the family
and the destruction of social structures that do not adhere to the corrupt
international elites vision of a perfect world. Through distraction and
coercion the direction of thought of the bulk of the population has been
directed toward solutions proposed by the corrupt international elite that
further consolidates their power and which further their purposes.
views and opinions presented on this web site are the views and opinions of
individual human men and women that, through their writings, showed the
capacity for intelligent, reasonable, rational, insightful and unpopular
thought. All factual information presented on this web site is believed to be
true and accurate and is presented as originally presented in print media which
may or may not have originally presented the facts truthfully. Opinion and
thoughts have been adapted, edited, corrected, redacted, combined, added to,
re-edited and re-corrected as nearly all opinion and thought has been
throughout time but has been done so in the spirit of the original writer with
the intent of making his or her thoughts and opinions clearer and relevant to
the reader in the present time.
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