"Propaganda itself cannot be efficient unless it
brings into play
the whole state organization, and particularly the police
Jacques Ellul, Technological Society, 1964
"All effective propaganda must be confined
to a few bare necessities and then must be expressed in
formulas must be constantly repeated, for only constant repetition will
finally succeed in imprinting an idea upon the memory of a crowd." - Adolph
We Make Threats Not Promises
(actual US military badge)
psychological warfare programs helped shape mass com- munication research into
a distinct scholarly field, strongly influencing the choice of leaders and
determining which of the competing scientific paradigms of communication would
be funded, elaborated, and en- couraged to prosper.
The state usually
did not directly determine what scientists could or could not say, but it did
significantly influence the selection of who would do the "authoritative"
talking in the field." - Christopher Simpson, Science of Coercion
to how much propaganda goes into maintaining the propaganda machine itself.
This is done because propaganda is just that central to the maintenance
of dominant power structures.
Much effort is spent building trust in
establishment narrative management outlets while sowing distrust in sources of
Youll see entire propaganda campaigns built around
accomplishing solely this." - Caitlin Johnstone
"See, in my line of work you got to keep
repeating things over and over and
over again for the truth to sink in, to
kind of catapult the propaganda."
George Walker Bush, Greece, N.Y.,
May 24, 2005
Technology has made it
possible to induce and disrupt the
cognitive functioning of
Your thoughts may not be your own, but rather
ones that have been implanted by
successful social engineering through scientifically validated
An American is
exposed to over 3000 messages everyday.
The Roman Catholic Church of the
Counter Reformation coined with the word propaganda for
"Propaganda is most effective when it is least
What the American people don't know is that American
propaganda is hidden.
In a closed society, propaganda is obvious and
reluctantly tolerated for fear of the
In an open society, such as in America, the hidden and integrated
characteristics of propaganda con-vinces people that they are not being
This is why the concept of propaganda in America is so
problematic and painted in a strictly negative light.
supposed to be something that Adolf
Hitler mastered and that his film maker Leni Riefenstahl made into a
perverse art form.
It is not supposed to be part of an open society.
be more propagandistic than George Walker Bush's message that Americans are
do-gooders in a global battle against evil?" -
A great deal of time and wealth is spent to guide American
popular opinion in a predefined direction down particular avenues to the
Euphemisms such as
misinformation, disinformation, image consulting, political consulting, news
consulting, advertising, infomercials, public relations,
damage control, and the art of
spin have taken the place of the word propaganda in the English lexicon.
Hundreds of millions of dollars have been spent researching how best to
manipulate the opinions of the
American people over decades
while hundreds of billions have been spent on advertising agencies,
firms and political consultants
to influence American
funds are used to pay private contractors for dissemination of propaganda at
nearly all levels of government.
An uninformed ignorant
populace is far easier to manipulate than an informed, thinking
human brain processes
different sensory mediums in
Written and spoken words are put through a symbol
decoding process as the human brain deciphers the sentence structure and words
in order to properly interpret the symbols.
In this process, both the
mind go through an internal debate comparing and interpreting new
information with what is already known to be true.
But a graphic image
is instantly processes by the right brain as true and real bypassing the
internal debate entirely.
Information presented in a visual format or
a musical sound format
has a much greater impact on the subconscious than symbols as
the logical processing
circuits of the left brain have been put on hold.
Over long periods
of time, recurring imagery has a built
up effect on the viewer which allows for the subconscious to manifest these
images as reality.
The best example is the
American fear of terrorism implanted by the never ending stream of death and
misery seen on television and in the movies.
Television watchers claim television is a
means of relaxation.
This has been confirmed by
electroencephalograph (EEG) readings of
résistance and heart rates of people watching television.
Attraction to moving images
is centered on the biological
response is a part of all mammals
evolutionary heritage as a biological
sensitivity to movement and potential predatory threats.
response reactions include dilation of blood vessels to the brain, slowing of
the heart, constriction of blood vessels to major muscle groups.
The brain focuses on gathering more information while
the body relaxes.
In response to the stressor, the body prepares
for either "fight or
The body responds by releasing stored fuels (sugar and
fats) to provide quick energy; breathing rate increases to
supply more oxygen to the
blood; muscle tension increases to prepare for action; blood clotting
mechanisms are activated to reduce bleeding from cuts; senses become more acute
(hearing becomes more sensitive, pupils dilate, smell becomes sharper);
heart rate and blood
pressure rise to provide more blood to the muscles and the
Veil of Cognitive
Blindness falls and you step out of the Dream
This protective posture allows you to cope with potential
dangers by shuting down logic processing centers that are used to identify what
is being seen.
be directly implanted into the subconscious as reality even though these images
portray a reality far from the truth.
1917 With World War
I dragging on in Europe Bernard Mannes Baruch and
House have Woodrow
Wilson enlist George Creel.
George Creel forms the The Committee
of Public Information, the
Creel Commission, which
primes and greases the US propaganda machine.
Edward Louis Bernays sythesizes the
ideas of Gustave Le Bon and
Wilfred Trotter on crowd
psychology with the psychoanalytical ideas of his uncle, Sigmund
Bernays felt it was necessary to manipulate the public through propaganda
to dampen down the "herd instinct".
Edward Louis Bernays,
author of Propaganda, is one of the first to attempt to manipulate
public opinion using the psychology of the
"The conscious and
intelligent manipulation of the organized habits and opinions of the masses is
an important element in a democratic society.
Those who manipulate
this unseen mechanism of society constitute an
invisible government which
is the true ruling power of our country.
We are governed,
our minds are molded,
our tastes formed,
suggested, largely by
men we have never heard of.
This is a logical
result of the way in which our society is organized.
Vast numbers of human beings
must coöperate in this manner if they are to live together as a smoothly
In almost every act of our daily lives,
whether in the sphere of politics or business, in
our social conduct or
our ethical thinking, we are
dominated by the relatively
small number of persons who understand the
mental processes and
social patterns of the
They pull the wires to
control the public consciousness." - Edward Bernays*
Walter Lippmann argued propaganda was
necessary to 'manufacture consent' and
that 'the common interests elude
public opinion entirely'.
To this end Walter Lippmann suggested
propaganda could only be understood and managed by a 'specialized class of responsible
men' who are intelligent enough to
figure out what was best for
Louis Bernays, the father of the public
relations industry, and Walter Lippmann, the dean of American journalists,
a major foreign and domestic policy critic, and
an important theorist of
neoliberal democracy were drafted along with a group of cartoonists,
writers, editors, publishers.
Within a year Edward Louis Bernays and Walter Lippmann, through the
machinations of the Creel Commission, turn a
large number of Americans from a population friendly to Germans into a fervent
Pavlov studies instinctive response to any sudden or novel visual or auditory
1930 Carl Byoir leases
two Cuban newspapers, the Havana Post and the Havana Telegram.
He becomes an influential intermediary for
Americans wishing to invest
Byoir made his name helping FDR establich the March of
German television is conceived primarily as a tool of
propaganda rather than a means of entertainment.
Cinema television is
used throughout the war for troop entertainment.
Joseph Goebbels, Reich Minister for Public Enlightenment and Propaganda,
combines all media dissemination vehicles - the press, radio,
theater - into
one institution he
Joseph Goebbels considers media "a piano in the hands of the
government" on which the government could play.
realizes monotony may set in so he developes a theory that
mass media should be "uniform in principle" but
"polyform in nuances."
Joseph Goebbels concepts are based on the
observations of Edward Bernays and Walter Lippmann.
Edward Bernays popularized
tobacco smoking with American women by hiring beautiful women to walk down
Madison Avenue while smoking cigarettes, giving women the idea that
smoking is synonymous with
1937 The Great Atlantic and
Pacific Tea Company hires Carl Byoir to help it fight the powerful
anti-chain-store movement, which sought to break up big chains in order to
protect independent retailers and wholesalers.
Working behind the
scenes, Byoir organized a campaign to highlight the benefits of chains in
reducing consumer prices.
September 15, 1938
1,600 publications run a full-page
advertisement headlined "A Statement of Public Policy by the Great
Atlantic & Pacific Tea Company."
advertisement criticizes a bill introduced
by Representative Wright Patman of Texas to impose punitive taxes on chain
The bill is blocked, and the power of the anti-chain movement
1954Bernays most infamous project was the
propaganda effort behind the CIA
coup in Guatemala.
He framed it as a "liberation from
communism" when in fact it was to rekindle the decades-long dictatorship to
protect the interests of the
United Fruit Company
who had hired him to manage the media
campaign against the democratic socialist government of
"The 1960's witnessed a democratic
democratic fervor in America."
Trilateral Commission, issues report labeled 'Governability of
Samuel Phillips Huntington, a political science
professor at Harvard University and a long time consultant to the
White House on the war in Vietnam, wrote
there was a huge growth of citizen participation 'in the forms of marches,
demonstrations, protest movements, and cause organizations,' 'markedly higher levels of
self-consciousness on the part of blacks, Indians, Chicanos, white ethnic
groups, students and women', 'marked expansion of white-collar unionism,' and
all this added up to 'a
reassertion of unalienable rights in social, economic and political
"The essence of the democratic surge of the 1960's was
a general challenge to existing
systems of authority, public and private. In one form or another,
manifested itself in the family, the university, business, public and
private associations, politics, the
bureaucracy, and the military
services. People no
longer felt the same obligation to obey
those whom they had previously
considered superior to themselves in age, rank,
character, or talents." - Samuel Phillips
At the forefront of
White House thinking is
the command and control of the
manipulation and control.
movies, television programs, recorded
music, theme parks, advertising and
news broadcasts offer a Talmudwood
A Talmudwood program structure has been exported to
television stations all over the
Earth, resulting in a corporately branded
style which include shorter news segments,
a de-emphasis on government and
politics, fewer talking heads, more graphic material,
"warm and fuzzy" stories and
more corporate image burnishing.
to win the election, needed the
support of a broad coalition, however,
the day after his
election, the size of his
majority is almost - if not entirely - irrelevant to his ability to govern
the country. What counts then is the president's ability to mobilize support
from the leaders of key
institutions. This coalition must include
key individuals in
Congress, the executive
branch, corporate media and the
corporate industrial sector." -
Byron Reeves of Stanford University, Esther Thorson of the University of
Missouri and their colleagues began to study whether the simple formal features
of television - cuts, edits, zooms,
pans, sudden noises - activate the biological orienting response, thereby
keeping attention on the screen.
By watching how brain waves were
affected by cuts, edits, zooms, pans, and
sudden noises they concluded that stylistic tricks can indeed trigger
involuntary responses through the evolutionary significance of detecting
Their findings explain the never ending action of
broadcast advertisements and why older
people prefer peaceful drama over youthful action movies.
Passivity and a lower level of alertness
correlate with televison veiwing.
Once the television is turned
off, the sense of relaxation
dissipates quickly, but passivity and lowered
alertness remain for a considerable time.
As relaxation occurs
quickly, people are conditioned to associate viewing of television with a lack
Once the screen is turned back on
begins and a hypnotic
state is once again entered into.
The association is positively
reinforced as viewers remain relaxed throughout viewing, and it is negatively
reinforced via the stress
and dysphoric rumination
that occurs once the television screen goes blank again.
Habit forming drugs work in
a similar manner.
A tranquilizer that
leaves the body rapidly is much more likely to cause dependence than one
that leaves the body slowly, precisely because the user is more
aware that the effects of the
drug are wearing off.
2009 Archives of General Psychiatry report finds for
each hour of television viewed per day male teenagers had a statistically
significant greater likelihood of developing depression in young
"Media is so image rich and content poor that it just serves
to capture the eye, manipulate emotions, and short-circuit reason. Propaganda
industries function increasingly like
industries . " - Nancy Snow
"Moving from one
stimulus to another, the mind develops a higher and higher tolerance to
So the dosage must increase:
video games that are more
exciting, television is faster-paced, more dramatic.
have over the last few decades become increasingly fast-paced, the editing
faster, the scenes shorter, the
special effects more dramatic."
"Ripped from the
"People see the headline, see what the story is
supposedly about, there is already a built-in set of expectations from the
audience. When we write the stories we can play off of and play against those
expectations." - Rene Balcer
1988 Talmudwood has skimmed stories from headlines for decades
and television has
Millions of Americans watch
the evening news.
Even more watch the entertainment that surrounds
The most popular programs are fictionalized accounts of pseudo real
the effective use of propaganda, uses the theories, concepts and
psychology to study the impact of media on individuals, groups, and
Media psychology is concerned with the social and
psychological parameters of communications between people that are
mediated by some
technology or conduit other than simply air.
The field of media
psychology is interested
in delivering psychological treatments and intervention strategies through
print and electronic media to modify aspects of human behavior.
is done through the media of movies and television, by use of music,
editing, lighting, color and black/white recording, image
size, and all facets of sound and image production that
create impressions and facilitate
our immersion in the pseudo
The field of media
psychology has found the most effective means of indoctrinating and
conditioning people is to embed
the message to be conveyed into the narratives of the compounded fictionalized
are branded when the prescribed message is able to bypass the conscious
attention of the receiver.
Social and political agendas
can be subconsciously set and the manner in which reality is understood can be
Corporations spend thousands of
hours and millions of dollars devising ways to decieve the public,
the public has little time to
design counter strategies.
to adequately control a target
population an emotional
response must be conditioned into the
subconscious of the target population -
a manufactured desire the
target population is
consciously unaware of.
Media literacy, knowing how the messages
conveyed by media affect us emotionally, cognitively, and behaviorally, and how
to defend against indoctrinating messages, is vital for an informed, free
"Propagandists for a long while realized that a lie
is not good alone, that "truth pays," that propaganda must be based upon
facts." - Jacques Ellul
"There are two kinds of propaganda: rational
propaganda in favor of action that is consonant with the enlightened
self-interest of those who make it and those to whom it is addressed;
non-rational propaganda that is not consonant with anybody's
self-interest, but is dictated by, and appeals to,
Aldous Huxley, Brave New World
There are three 'colors' of
'white'- truthfully attributed and non-attributed
'gray'- falsely attributed to a third party
'black' - nothing less than
a form of intellectual subversion
Propagandists prepare a three stage strategic campaign - the
propaganda techniques they chose
are "Desensitization," "
Jamming," and "Conversion"
to build moral indifference.
indoctrination reduces public sensitivity and
moral outrage by
inundating the public with a continuous flood of repulsive
Desensitization convinces a very weary public to view the issue
under discussion with moral indifference or apathy rather than sharp emotion.
psychological terrorism used to silence dissenting opinion.
that display strong moral conviction are castigated as reactionaries.
Conversion is the manipulation of perception and belief through
allusion, insinuation and false association.
Propaganda 'converts' the
individual to the 'correct' way of thinking.
This web site is not a commercial web site and
is presented for educational purposes only.
This website defines a
new perspective with which to engage reality to which its author adheres. The
author feels that the falsification of reality outside personal experience has
forged a populace unable to discern propaganda from reality and that this has
been done purposefully by an international corporate cartel through their
agents who wish to foist a corrupt version of reality on the human race.
Religious intolerance occurs when any group refuses to tolerate religious
practices, religious beliefs or persons due to their religious ideology. This
web site marks the founding of a system of philosophy named The Truth of the
Way of the Lumière Infinie - a rational gnostic mystery religion based
on reason which requires no leap of faith, accepts no tithes, has no supreme
leader, no church buildings and in which each and every individual is
encouraged to develop a personal relation with the Creator and Sustainer
through the pursuit of the knowledge of reality in the hope of curing the
spiritual corruption that has enveloped the human spirit. The tenets of The
Truth of the Way of the Lumière Infinie are spelled out in detail on
this web site by the author. Violent acts against individuals due to their
religious beliefs in America is considered a "hate crime."
This web site
in no way condones violence. To the contrary the intent here is to reduce the
violence that is already occurring due to the international corporate cartels
desire to control the human race. The international corporate cartel already
controls the world economic system, corporate media worldwide, the global
industrial military entertainment complex and is responsible for the collapse
of morals, the elevation of self-centered behavior and the destruction of
global ecosystems. Civilization is based on coöperation. Coöperation
does not occur at the point of a gun.
American social mores and values
have declined precipitously over the last century as the corrupt international
cartel has garnered more and more power. This power rests in the ability to
deceive the populace in general through corporate media by pressing emotional
buttons which have been preprogrammed into the population through prior
corporate media psychological operations.
The results have been the destruction of the family and the destruction of
social structures that do not adhere to the corrupt international elites vision
of a perfect world. Through
distraction and coercion the direction of thought of the bulk of the population
has been directed toward solutions proposed by the corrupt international elite
that further consolidates their power and which further their purposes.
All views and opinions presented on this web site are the views and
opinions of individual human men and women that, through their writings, showed
the capacity for intelligent, reasonable, rational, insightful and unpopular
thought. All factual information presented on this web site is believed to be
true and accurate and is presented as originally presented in print media which
may or may not have originally presented the facts truthfully. Opinion and
thoughts have been adapted, edited, corrected, redacted, combined, added to,
re-edited and re-corrected as nearly all opinion and thought has been
throughout time but has been done so in the spirit of the original writer with
the intent of making his or her thoughts and opinions clearer and relevant to
the reader in the present time.
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